Responsibilities

• Paid Acquisition Strategy & Execution (Primary Focus) – You will be hands-on and “own” our paid acquisition engine. The goal will be to continue to grow and scale our digital marketing efforts profitably across channels such as Google, Bing, Meta, and others.
• Daily/weekly management of digital campaigns
• Scale lead volume while increasing contribution margin impact
• Test new ads, channels and messaging
• Lead the charge in using AI to automate things such as reporting and creative testing
• Reporting & Performance Insights – Monitor and report on key performance metrics: CPL, CAC, ROAS; lead quality; downstream revenue signals
• Produce weekly performance reports: what changed; why; what we’re doing next
• Make practical, data-backed recommendations and tradeoffs (volume vs. efficiency vs. quality)
• People Leadership – Set weekly priorities, provide coaching, and ensure high execution quality
• Build repeatable processes for campaign ops, testing, and reporting

Requirements

• 5+ years “hands-on” managing and scaling paid media budgets
• Direct budget ownership ($50-100K+/month preferred; more is a plus)
• Demonstrated ability to scale spend while maintaining or improving efficiency
• Strong experience with Google Ads, Microsoft Ads, Meta Ads, and performance-driven testing
• Strong Excel skills — pivot tables, VLOOKUPs, data aggregation, and turning raw data into actionable insights
• Experience using AI in analyzing data and managing campaigns a plus (we are a “Claude Company”)
• Comfort operating in ambiguity and setting direction
• A strong sense of humor. Serious about results but can laugh along the way

Preferred

• Experience leading analytics or reporting initiatives.
• Familiarity with additional ad platforms beyond Google, Microsoft, and Meta.