Manager, Digital Media - Walmart Creator Partnerships

Hoboken, NJ (On-site)

$96K/yr – $186K/yrManager2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end creator campaign execution with cross-functional coordination and a focus on data-driven optimization for adoption and GMV.

  • Campaign orchestration: end-to-end ownership from kickoff to launch across multiple platforms.
  • Creator pipeline: identify, vet, onboard, and manage creators aligned to goals.
  • Performance-driven iteration: translate insights into action to improve adoption and GMV through test and learn.

Job Description

Responsibilities

  • Own campaign execution from kickoff to closeout, including briefing, timelines, creator casting, activation, approvals, and launch readiness.
  • Translate campaign objectives into clear briefs, creative guidelines, and execution plans that enable creators to deliver authentic, on-brand content.
  • Serve as the single execution owner responsible for keeping campaigns moving, stakeholders aligned, and deliverables on track.
  • Manage multiple concurrent campaigns across platforms without sacrificing quality, speed, or attention to detail.
  • Leverage campaign insights to inform broader commercialization strategy, optimizing adoption, conversion, and GMV impact across the creator ecosystem.
  • Champion a test-and-learn mindset, translating data into actionable recommendations that improve performance over time.
  • Identify, vet, onboard, and manage creators participating in campaigns, ensuring alignment with campaign goals and brand standards.
  • Act as the primary point of contact for creators maintaining productive relationships, resolving issues, and keeping creators engaged throughout the campaign lifecycle.
  • Coordinate creator tasks and deliverables, reviewing submissions and routing approvals to ensure content adheres to guidelines prior to submission.
  • Maintain a high bar for creator experience through clear communication, proactive support, and consistent follow-through.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.

Preferred

  • Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Walmart Connect logo

Walmart Connect

With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com or careers.walmart.com/walmart-connect. More than media. Meaningful connections.

Founded in 2005
Hoboken, New Jersey, US
2.5K employees (519 in marketing)

Traffic Signals

Monthly Visitors
47.4K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
40.3%
Direct
44.1%
Referral
7.8%
Social
5.3%
Paid
2.3%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
446 (18% of company)
Median Career Experience
12 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
16

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