Manager, Digital Media - Social Media Strategy

New York City, NY (On-site)

$96K/yr – $186K/yrManagerFull time

Posted 9 days ago

Job Summary

Own the end-to-end social strategy and execution for VIZIO and WatchFree+, leading calendars, agency partnerships, performance analysis, governance, and cross-functional collaboration to meet KPIs.

  • Lead organic social strategy and execution across VIZIO and WatchFree+.
  • Collaborate with cross-functional teams and external partners to meet KPIs.

Job Description

Responsibilities

  • Lead the strategy and execution of organic social media across VIZIO and WatchFree+ social channels.
  • Own social content calendars, ensuring a consistent brand presence and timely execution of marketing priorities.
  • Manage social agency partners, including briefing, content approvals, deliverables, and performance expectations.
  • Develop reporting frameworks and analyze performance across channels, providing actionable recommendations aligned with business KPIs.
  • Maintain social governance, platform best practices, approval workflows, and compliance requirements.
  • Collaborate with cross-functional teams and external partners to ensure campaign delivery meets strategic goals.
  • Partner closely with Walmart Brand Social team to align priorities, governance, and process.
  • Guide content agency responsible for creating, editing, publishing, and optimizing platform-specific, audience-focused content across social channels.

Requirements

  • Bachelor's degree in Business, Finance, Computer Science, or related field OR 2 years’ experience in project management, business, operations, or related area.

Preferred

  • Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team
  • Masters: Business
  • Six Sigma - Certification

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
  • For information about PTO, see https://one.walmart.com/notices .
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Walmart

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Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962
Bentonville, Arkansas, US
530K employees (30,620 in marketing)
54% recommend to a friend
77% CEO approval

Salaries

Posted range

$96K/yr – $186K/yr

Taken straight from the job posting.

The middle of this range ($141K) is 76% above the median base salary for Social Media Manager roles in the United States ($80K).

Social Media Manager median pay in the United States

$82K/yr

Most pay falls between $70K and $98K. Based on 603 salaries.

See all Walmart salaries

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$15.2M
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%

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Current headcount: ~571.8K

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Manager, Digital Media - Social Media Strategy

Walmart · New York City, NY · On-site