Manager, Digital Marketing (YouTube)

Glendale, CA (Hybrid)

$105K/yr – $148K/yrManager5+ years expFull time

Posted 6 days ago

Job Summary

Own end-to-end video content development and production for the YouTube channels, aligning with franchise strategies, and leading a coordinator team while collaborating with internal teams and external partners to drive growth through data-informed decisions.

  • Lead creative development and production for long- and short-form videos and community content
  • Collaborate with agencies and platform partners to identify opportunities
  • Leverage data and YouTube platform insights to optimize growth and engagement

Job Description

Responsibilities

  • Under the direction of the Director and Sr Mgr, spearhead hands-on creative development and production of long and short-form video content (VOD, livestreams, posts and YT Shorts)--as well as community content and engagement--for both MFK and NMFK YouTube channels
  • Understand detailed content strategies, to align production and delivery of final assets in support of franchise priorities and timelines
  • Uphold and adhere to brand guidelines when creating compelling content, ensuring videos are consistently on-brand in voice, style, and tone—while also pushing formats, trends, and opportunities to meet ever-evolving platform and fan tastes
  • Engage and collaborate with 3rd party creative agencies and platform partners to create engaging content and identify new opportunities
  • Develop and produce content that can be distributed internationally and across platforms in support of the brand/franchise strategies and priorities
  • Collaborate with a growing team dedicated to executing the YouTube channel strategies in Corporate, Brand, and Strategy
  • Utilize data to drive insightful recommendations and proactively identify opportunities of growth and A/B testing
  • Have a keen understanding of YouTube as a platform and the focus of Adult targeted and Made for Kids content
  • Follows our Guiding Principles: promote partnership, be creative, be nimble, be ROI focused, lean into disruption, and overall be optimistic
  • Support the planning and execution for the broadcasts of live-streamed events, stunts, and coverage

Requirements

  • 5+ years relevant experience with content development and production, preferably in digital
  • Experience in long- and short-form content development and production for fiction and non-fiction video
  • Passion for and track record creating high performing, highly creative, & engaging content and storytelling
  • Strong project management, organization, presentation and communication skills
  • Strong understanding of digital platforms and trends, specifically YouTube
  • Ability to manage multiple projects and priorities in a matrixed organization
  • Ability to collaborate with a team, as well as roll up effectively to leadership
  • Deep well of knowledge and affinity for the Star Wars brands and characters across media and iterations
  • Efficient with time with the ability to meet deadlines and self-direct time management
  • Proficient in Keynote/PowerPoint, Google Suite, Teams, Adobe Photoshop, Adobe Premiere

Preferred

  • Familiarity, knowledge, and passion for Star Wars, and other Disney Brands a plus
The Walt Disney Company logo

The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. Our mission is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make us the world’s premier entertainment company.

Founded in 1923
Burbank, CA, US
176K employees (45,010 in marketing)

Salaries

Posted range

$105K/yr – $148K/yr

Taken straight from the job posting.

See all The Walt Disney Company salaries

Funding

Total Funding
$15B
Last Raise
$4B
Post IPO Debt, 1 months ago

Funding History

  • Feb 2026
    Post IPO Debt • $4B
  • Apr 2020
    Post IPO Debt • $5B
  • Mar 2020
    Post IPO Debt • $6B

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$30.9K
Traffic Source Mix
Search
31.5%
Direct
45.7%
Referral
13.6%
Social
8.2%
Paid
0.8%

Headcount Trend

Current headcount: ~181.4K

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Manager, Digital Marketing (YouTube)

The Walt Disney Company · Glendale, CA · Hybrid