Responsibilities

• Digital Direction Contribute to execution of United Way’s digital marketing strategy in partnership with the Marketing Director, ensuring alignment with organizational objectives and brand identity.
• Manage the execution and implementation of the website strategy developed with the Marketing Director.
• Provide digital recommendations to internal stakeholders and participate in strategy briefings with leadership and partner teams.
• Social Media Strategy & Brand Engagement Lead social media planning and execution, aligning with the digital vision set in partnership with the Marketing Director.
• Manage content calendars, engagement tactics, and reporting—guiding strategy and optimization based on data and sentiment analysis.
• Use insights from Brand24 to monitor community perception, measure impact and report on reputation management strategies.
• Execute the strategy, design and development of the new United Way website, ensuring alignment with brand voice, usability standards and audience needs.
• Collaborate with internal teams and vendors on hosting migration, integrations and UX enhancements.
• Apply data and UX principles to continually refine navigation, accessibility and conversion performance.
• Digital Innovation & AI Integration Research and adopt emerging marketing technologies, including AI-driven tools for content creation, personalization and campaign optimization.

Requirements

• Associate’s degree required; Bachelor's degree preferred; marketing, communications, digital media, or related field preferred.
• 3-5+ years of experience in digital marketing, website management, brand strategy or communications.
• Experience developing and executing digital marketing strategies across web, social media and other digital channels.
• Experience managing websites, marketing technology platforms and digital analytics.
• Nonprofit experience preferred.
• Strong knowledge of digital marketing, SEO, UX, website optimization and social media strategy.
• Proficiency with Google Analytics, Brand24, CRM platforms and marketing technologies.
• Experience leveraging AI tools and automation to improve marketing effectiveness.
• Strong analytical, project management, communication and collaboration skills.
• High degree of integrity, professionalism and commitment to continuous improvement.

Benefits

• Complete Benefits Package Available