Vice President, Marketing
Kyverna Therapeutics
USA (Remote)
$320K/yr - $350K/yrIn-houseFull-timeSenior level15+ years exp.
2 hrs ago
Manager - Digital Marketing
Troy, MI (On-site)
$90K/yr – $158K/yrManager6+ years expFull time
Posted 5 months ago
Job Summary
Lead digital experience optimization across Wholesale, JV, Retail, and Correspondent channels, turning analytics into prioritized initiatives and measurable outcomes.
- Own translating business needs into digital marketing requirements, success metrics, and prioritized initiatives.
- Must-have: 6-8 years in digital marketing or digital experience optimization.
- Standout: Cross-functional leadership and governance for centrally led vs federated models.
Job Description
Responsibilities
- Diagnose business needs across Wholesale, JV, Retail, and Correspondent channels and translate them into clear digital marketing requirements, success metrics, and prioritized initiatives.
- Balance near-term opportunities with longer-term strategic investments to maximize impact and resource efficiency.
- Build strong cross-functional relationships to understand priorities, gaps, and growth opportunities.
- Identify gaps and opportunities across owned digital experiences using web analytics and behavioral tools such as GA4 and FullStory.
- Partner with Social and Paid Digital teams to identify external acquisition opportunities.
- Partner with Digital Product teams to identify and optimize authenticated web and mobile app experiences.
- Ensure digital experiences support cohesive performance across Direct, Organic, Paid, Email, Referral, and other traffic channels.
- Partner across Digital Marketing, Digital Product, and Performance Marketing to align priorities, define scope, and coordinate delivery.
- Help establish and maintain effective operating models (centrally led vs. federated ownership) to ensure accountability, transparency, and reliable execution.
- Act as a connector across teams to drive shared goals and aligned execution.
- Monitor performance of key initiatives in partnership with stakeholders, surfacing insights, risks, and recommendations.
- Serve as a customer-first, data-driven storyteller, translating insights into clear narratives that influence leadership decision-making.
- Communicate plans, progress, and outcomes through concise briefs, updates, and executive-ready summaries.
- Work comfortably within Content Management Systems to ensure site changes are executed accurately and prioritize site health.
- Ensure quality, consistency, and performance considerations are incorporated throughout delivery.
- Ability to effectively and accurately convey information to others.
- Performs related duties as assigned by management.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or a related field required (or equivalent experience).
- 6-8 years of experience in digital marketing, digital experience optimization, lifecycle/CRM marketing, or related roles.
- B2B and/or B2B2C experience are strongly preferred.
- Demonstrated ability to lead cross-functional initiatives through influence rather than authority.
- Strong stakeholder management and consultative skills with the ability to diagnose needs and translate them into actionable plans.
- Proven roadmap and prioritization discipline, balancing urgency, dependencies, and capacity.
- Cross-functional fluency across Digital Marketing, Digital Product, and Performance Marketing.
- Analytical mindset with experience defining success metrics, interpreting performance data, and recommending actions.
- Clear written and verbal communication skills with the ability to create executive-ready materials.
- Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
- Proficiency in digital analytics tools and Microsoft Office.
Preferred
- B2B and/or B2B2C experience are strongly preferred.
Benefits
- Medical, dental, and vision insurance
- Health Savings Account with employer contribution
- 401(k) Retirement plan with employer match
- Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
- Adoption Assistance
- Tuition & Certification reimbursement
- Employee Mortgage Loan Program
- The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
- 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
- Matching Gifts Program - dollar-for-dollar up to $1,000
- Access to grants, nonprofit resources, and volunteer opportunities
- More than $6,000,000 donated since 2020
- 1 in 5 employees participates in at least one Employee Resource Group (ERG)
Newrez LLC
Newrez brings a unique combination of mortgage expertise, financial strength, and product innovation capabilities to the lending table. We believe the lending business isn't about financial transactions — it's about people.© 2025 Newrez LLC, 1100 Virginia Dr., Suite 125, Fort Washington, PA 19034. 1-888-673-5521. NMLS #3013 (www.nmlsconsumeraccess.org). Doing business as Newrez Mortgage LLC in the state of Texas. Alaska Mortgage Lender License #AK3013. Arizona Mortgage Banker License #919777. Licensed by the Department of Financial Protection & Innovation under the California Residential Mortgage Lending Act. Loans made or arranged pursuant to a California Finance Lenders Law license. Massachusetts Lender #ML-3013. Licensed by the N.J. Department of Banking and Insurance. Licensed Mortgage Banker-NYS Banking Department. Additional licenses available at www.newrez.com. This communication does not constitute a commitment to lend or the guarantee of a specified interest rate. Loans secured by a lien against your property. Application required and subject to underwriting approval. Not all applicants will be approved. Interest rate subject to change due to market conditions. If you do not lock in a rate when you apply, your rate at closing may differ from the rate in effect when you applied. Upfront mortgage insurance premium may be rolled into new loan amount. Important information relating specifically to your loan will be contained in the loan documents, which alone will establish your rights and obligations under the loan plan. Fees and charges apply and may vary by product and jurisdiction. Call for details. Terms, conditions, and restrictions apply. This site is not authorized by the New York State Department of Financial Services. No mortgage loan applications for properties located in the state of New York will be accepted through this site.
Salaries
Posted range
$90K/yr – $158K/yr
Taken straight from the job posting.
Links
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