Responsibilities

• Leads Republic Services’ email marketing, digital lead management and marketing automation strategy
• Develops and evaluates email marketing programs based on campaign goals, including driving engagement, conversion and retention
• Builds and optimizes prospect and customer communication journeys
• Works collaboratively across departments to manage programs from creation through execution
• Analyzes campaigns regularly (i.e. open rates, click-through rates, bounce rates, conversions), reports insights and provides recommendations for improvements
• Maintains high email deliverability and ensure best practices and anti-spam compliance are followed consistently
• Develops ad hoc emails, landing pages and contact forms as needed
• Manages external agencies related to email and marketing automation
• Stays current on email best practices and marketing technology industry trends to identify opportunities
• Inspires others to achieve challenging goals, deliver a high standard of performance while effectively leveraging resources to overcome unexpected obstacles
• Performs other job-related duties as assigned or apparent