Responsibilities

• Leads and develops digital marketing professionals by establishing priorities and performance expectations, providing coaching and feedback, managing performance and building individual and team capability.
• Implements digital marketing strategies and plans that align digital experiences, content and channel priorities with broader marketing direction, business objectives and client needs.
• Directs digital experience and content execution across public-facing digital channels to ensure effective, consistent and client-focused experiences.
• Manages the digital marketing roadmap by prioritizing initiatives, coordinating resources and dependencies, and partnering across functions to deliver enhancements and marketing capabilities.
• Evaluates digital marketing and client engagement performance using relevant measures, analytics and insights to identify opportunities, optimize experiences and inform priorities.
• Partners with marketing, technology and business stakeholders to align digital priorities, resolve competing needs and support effective implementation of digital initiatives.
• Advances digital marketing practices by evaluating emerging capabilities, technologies and industry trends and recommending improvements that strengthen marketing effectiveness and client experience.

Requirements

• Bachelor's degree in marketing, business administration, communications or a related field, or an equivalent combination of education and experience sufficient to perform the essential functions of the position.
• Minimum seven years of progressively responsible experience in digital marketing, integrated marketing, digital experience or related disciplines.
• Minimum three years of progressive people leadership experience, including responsibility for team performance, coaching, development and work prioritization.
• Experience implementing digital marketing strategies and managing digital initiatives that support organizational or business objectives.
• Experience using digital analytics and performance measures to evaluate marketing effectiveness and inform decisions.
• Valid driver's license and ability to travel as needed

Preferred

• Experience within financial services, agriculture or another regulated industry, preferred
• Experience with digital experience platforms, content management systems, CRM platforms or marketing technology, preferred
• Experience leading cross-functional digital initiatives involving marketing and technology partners, preferred
• Advanced knowledge of digital marketing practices, digital experiences, content strategy and client engagement
• Advanced people leadership skills to coach, develop and engage team members while establishing accountability and strengthening team capability
• Advanced digital marketing planning and execution skills to implement strategies and priorities aligned with broader marketing and business objectives
• Strong digital experience and content management skills to deliver consistent, client-focused experiences across digital channels
• Strong analytical and performance measurement skills to interpret digital, client and marketing data and translate insights into improvements
• Strong roadmap, project and resource management skills to prioritize initiatives, coordinate dependencies and manage competing demands
• Strong communication, influence and relationship management skills to collaborate across marketing, technology and business functions

Benefits

• Hybrid model – up to 50% work from home
• Flexible schedules including ample flexibility in the summer months
• Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
• Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
• Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
• Learning and development programs
• Mentorship programs
• Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)
• Professional membership/certification reimbursement and more!