Responsibilities

• Manages the team that develops and designs marketing strategies and the user experience on all ADP RS Web initiatives.
• Creates strategy and supervises execution of web initiatives focused primarily on promoting capabilities to prospects, clients and participants.
• Creates strategies for utilizing the web to drive awareness and promote products and services to prospects and clients.
• Leads execution of strategy, working with Business Development, Marketing Communications, Product Planning, and Development - Infrastructure, that maximizes lead generation; increases Web utilization by prospects and clients to enhance their buying or existing experience with RS.
• Manages associates directly and indirectly (MARCOM associates) responsible for enabling tools and posting contact that drive traffic, improve the buying experience, and enhance product/service awareness of existing clients.
• Track and measure web initiatives and campaigns.
• Continually evaluate web tools for business development and prospect/client promotional effectiveness.
• Manages e-commerce budget.

Requirements

• Education: BS in Marketing or Communications, or equivalent.
• Experience: At least 3 years management experience.

Preferred

• MBA is preferred.
• At least 3 years management experience in an e-commerce setting.
• At least 5 years developing and designing e-commerce Web sites.
• Prior work on financial Web sites or applications is a plus.
• Specialized training in graphical interface design and the user experience.
• Knowledge of Internet trends and the ability to apply that knowledge to marketing strategies.

Benefits

• Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.