Responsibilities

• Manage paid media strategy and execution across Meta, Google, and other digital channels, ensuring campaigns are aligned to ticket sales, revenue, lead generation, and broader business objectives.
• Lead media planning and budget allocation across digital and traditional channels including OOH, CTV, audio, and other emerging opportunities—determining where, when, and how to invest for maximum impact.
• Manage Google performance strategy, including Search keyword analysis, query/intent insights, campaign structure, PMAX optimization, audience strategy, and ongoing opportunities to improve efficiency and capture demand.
• Own performance analysis and reporting, building clear views of spend, sales, revenue, CAC, ROAS, ATP, volume, and other KPIs. Use Excel, pivot tables, dashboards, and platform reporting to identify trends, diagnose performance, and turn data into actionable recommendations.
• Connect media performance to ticketing outcomes, analyzing campaign, match, audience, geography, channel, and creative-level performance to understand what is actually driving sales and revenue.
• Partner with the internal data/analytics team to develop reporting, attribution, audience insights, and measurement capabilities—serving as the marketing lead to scope projects, prioritize needs, and ensure insights translate into action.
• Continuously optimize campaigns and media plans, reallocating budget, adjusting targeting, testing creative and offers, and identifying opportunities to improve efficiency and scale.
• Support fan acquisition and lead generation beyond paid media, partnering with teams on event and stadium activations, QR-code capture, lead-gen opportunities, and other tactics that grow the club's addressable audience.
• Project manage cross-functional marketing initiatives, keeping timelines, deliverables, data needs, and agency/internal stakeholders aligned from planning through execution and reporting.
• Partner cross-functionally with Ticketing, Creative, CRM, Content, Partnerships, and external media partners to translate business goals into effective campaigns, measurement plans, and actionable insights.

Requirements

• Paid Media Expertise: Strong hands-on experience across Meta, Google, and other digital channels, with the ability to launch, optimize, and scale campaigns against clear business objectives.
• Media Strategy & Planning: Ability to develop integrated media plans across digital, OOH, CTV, audio, and other channels, balancing reach, efficiency, timing, and budget to support ticket sales and broader business goals.
• Performance & Revenue Mindset: Focused on incremental sales, revenue, ROAS, CAC, and overall business impact—not simply media metrics. Comfortable connecting media performance to ticketing outcomes.
• Audience & Campaign Strategy: Strong understanding of audience segmentation, funnel strategy, retargeting, geographic targeting, and campaign architecture, with an instinct for where and how to deploy budget.
• Analytical Rigor & Optimization: Highly data-driven and comfortable interpreting performance across platforms, identifying opportunities, reallocating spend, and turning insights into action.
• Creative & Cross-Functional Collaboration: Able to translate business objectives into clear creative and media briefs and work effectively with Creative, Content, Ticketing, CRM, and external partners to execute and optimize campaigns.

Benefits

• Red Bull New York provides comprehensive benefits offerings to all full-time employees. Our benefits include medical and dental insurance, 401(k) plan, flexible spending accounts, tuition reimbursement, life insurance, health and wellness benefits, and a paid time-off program.