Responsibilities

• Develop and implement digital commerce content strategies that align with Unilever’s Personal Care brand goals and drive measurable performance across retailers.
• Translate brand marketing plans into actionable digital content briefs, partnering with brand, shopper, creative, and commerce media teams to ensure seamless execution.
• Manage end-to-end content production cycles, from brief through asset delivery, ensuring deadlines, budgets, and specifications are met.
• Oversee creative localization, adaptation, and optimization for key eCommerce platforms (Amazon, Walmart, Target, Instacart, Kroger, etc.).
• Act as a central liaison between Unilever’s brand teams, WPP creative and media agencies, production partners, and eRetail platforms.
• Ensure content excellence through rigorous adherence to platform best practices, SEO, and digital shelf standards.
• Lead the implementation of new content management tools, processes, and measurement frameworks to improve efficiency and consistency.
• Support the integration of AI-enabled tools for creative optimization, content tagging, and performance tracking.
• Deliver regular performance reviews and best-practice playbooks to continuously enhance content quality and business impact.
• Foster a culture of collaboration and innovation, championing the role of digital content in driving commerce growth.

Requirements

• Bachelor’s degree in marketing, communications, advertising, or a related field.
• 4+ years of experience in digital content management, eCommerce, or marketing operations (preferably within CPG or retail environments).
• Proven track record of managing complex, multi-stakeholder content projects from concept to delivery.
• Deep understanding of digital shelf fundamentals, retail content optimization, and eCommerce creative strategy.
• Experience working across multiple platforms and retailers (Amazon, Walmart, Target, Instacart, etc.).
• Familiarity with content management systems (CMS), project management tools, and creative production workflows.
• Strong communication, organization, and stakeholder management skills.
• Comfortable operating in a matrixed environment, balancing priorities across global, regional, and local teams.
• Analytical mindset with the ability to translate content data into actionable insights.
• Self-starter with a bias for action, collaboration, and problem-solving.

Benefits

• We offer a competitive benefits package