Responsibilities

• Execute Marketing Hub strategies and activation priorities defined by the Senior Manager, Marketing Hub Lead, ensuring successful deployment across content, social commerce, creator, affiliate, CRM, and digital marketing programs.
• Develop and execute cross-channel content strategies across social media, eCommerce, retail media, CRM, content marketing, and other digital platforms to support key brand initiatives.
• Own and maintain the enterprise digital content calendar across social media, eCommerce, CRM, retail media, social commerce, and other digital channels, ensuring alignment across brands, stakeholders, and campaigns.
• Own planning and management of content workflows, stakeholder reviews, approvals, and campaign execution processes to ensure alignment with brand, regulatory, and business objectives.
• Lead execution of social commerce programs, including TikTok Shop and emerging commerce platforms, creator partnerships, affiliate programs, influencer campaigns, and shoppable content experiences.
• Partner with internal stakeholders, agencies, creators, affiliate partners, and media teams to coordinate content development, campaign launches, optimization efforts, and performance improvements.
• Partner with AI production teams to define asset requirements, content formats, testing variants, and production priorities that support rapid content development, experimentation, and optimization.
• Help shape and scale AI-enabled content workflows through WPP Open and other emerging marketing technologies that increase content velocity, improve efficiency, and accelerate speed to market.
• Support adoption of emerging marketing technologies and AI-enabled platforms by documenting best practices, sharing learnings, developing repeatable workflows, and helping teams scale successful approaches across the organization.
• Own continuous optimization of digital content performance, leveraging testing, analytics, audience insights, and personalization strategies to improve engagement, conversion, customer acquisition, and business outcomes.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Advertising, or a related field, or equivalent relevant experience.
• 5+ years of experience in digital marketing, content marketing, social media, eCommerce, CRM, marketing operations, or related commercial functions.
• Experience leading or coordinating cross-channel content development and campaign execution across multiple digital platforms.
• Experience managing content calendars, workflows, stakeholder reviews, approvals, and cross-functional content operations.
• Experience working with agencies, creators, influencers, affiliate partners, or other external marketing partners to execute integrated digital campaigns.
• Demonstrated ability to thrive in evolving environments and help establish new processes, workflows, technologies, and ways of working.
• Experience using testing, analytics, and performance insights to optimize content, campaigns, and consumer engagement strategies.
• Strong project management, collaboration, communication, and problem-solving skills.
• Ability to work effectively across matrixed teams, agencies, creators, and business partners.
• Specialized Training & Skills:

Preferred

• Experience with social commerce, TikTok Shop, creator marketing, influencer partnerships, affiliate programs, retail media, or eCommerce content strategies.
• Experience supporting AI-enabled content creation, content operations, or digital marketing transformation initiatives.
• Experience in consumer healthcare, OTC, beauty, wellness, consumer packaged goods, or other highly competitive consumer-focused industries.
• Experience working with agencies, creators, affiliate partners, and cross-functional commercial organizations.