Responsibilities

• Content Strategy and Planning
• Strategic Road Mapping: In collaboration with brand stakeholders and cross functional partners, develop a yearly/quarterly digital content strategy aligned with the brand goals, tentpole moments, product launch calendars and digital marketing KPIs.
• Asset Mapping & Management: Build and manage a centralized creative production calendar, outlining timelines from initial briefing to final delivery. Plan external support and resourcing in alignment with these content calendars.
• Creator & Talent Networks: Develop UGC creator and talent networks in adherence with brand archetypes who can deliver premium paid social content tailored to the different stages of the consumer journey.
• Creative Pitching: Proactively develop, build and pitch innovative visual concepts, storyboard ideas and platform placement strategies to brand stakeholders.
• Content Creation and End-To-End Production
• Project Management: Manage all project timelines, partners and tasks, ensuring all campaigns are delivered on time, on budget, and to the highest quality standards.
• Content Execution: Oversee the end-to-end physical and digital production (planning, scripting, storyboarding, shooting, and editing) of net new video and still content. Ability to shoot agile content and understand basic filming best practices is a must.
• Collaboration with Production Managers: Work hand-in-hand with other Content Production Managers to streamline workflows, share learnings, budget efficiently, manage crew/creatives, and ensure all output meets PPD's high aesthetic standards.
• Asset Compliance & Delivery: Ensure all digital files are optimized for their respective platforms, fully compliant with legal requirements, and neatly archived in our digital asset management system.

Requirements

• Experience: 3-5 years of professional experience in content production or strategy across various channels (social media, influencer marketing, website optimization, e-commerce, CRM, content creation). Previous experience working within a creative agency, digital publisher, or a highly active consumer brand team is a plus.
• Storytelling Mindset: Strong background in ideating and connecting brand stories through content, developing innovative formats and a calculated risk taking mindset that keeps our brands at the forefront of the hair industry.
• Technical Literacy: Proficient in mobile/social shooting techniques (lighting, framing, and audio) and mobile or traditional editing tools. Deep understanding of native platform tools and algorithms.
• Pop Culture Savvy: Deep personal passion for beauty, hair, and pop and social internet culture. You are quick to understand why content performs and how to translate those insights for continued growth.
• Work Style: Exceptionally self-motivated and comfortable operating with high autonomy, yet fundamentally collaborative and open to feedback. Excellent presentation and communication skills to successfully pitch and sell creative ideas to stakeholders.

Benefits

• Innovation: We are pioneers of beauty tech and digital-first storytelling.
• Growth: Access to unparalleled career development opportunities across L’Oréal’s 36+ global brands.
• Culture: A dynamic, diverse, and inclusive environment located in the heart of NYC at Hudson Yards, boasting state-of-the-art content studios.
• Salary Range: $98,400 – $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)