Manager, Digital Content & Experience - Converse

Responsibilities

• Collaborate with our global brand and omni-marketing teams to build alignment around product and brand stories and, in turn, drive the creation of our digital seasonal storytelling calendar
• Partner with geo merchandising, product, and buying partners to prioritize commercial digital-specific marketing and site experience needs, inclusive of seasonal newness, Converse By You , and promotional moments
• Lead the planning and execution of key seasonal stories and initiatives across the globe on our site and relevant digital channels and ensure regional partners are aware of, and aligned to, all details and timelines
• Manage a Sr. Specialist who will support all the seasonal work you are driving to completion
• Partner closely with creative teams to ensure the creative output for a season aligns with the objectives and goals you’ve briefed and delivers on time and budget
• Lead the team in seasonal briefing meetings that will inform cross-functional teams of the Seasonal Digital plans and product stories inclusive of both brand-defining and commercial/promotional moments
• Help QA content throughout production to ensure alignment with marketing styles and key investments by geography
• In-Season: Serve as key point of contact to coordinate all global launch dates on inline and custom products across all geographies with ongoing communication between global and geography cross-functional teams
• Manage site refresh calendar, tracking and guiding authoring partners on .com content refreshes and homepage wireframes; this requires Q&A precision, alongside site readiness management
• Partner with performance marketing teams to align on email and paid social calendar, in parallel with site experiences

Requirements

• At least 7 years of professional experience in digital ecommerce and/or digital marketing
• Bachelor's degree in Business, Marketing, or a related field; will accept any suitable combination of education, experience, and training
• Experience in retail industry, working on digital projects from concept to completion, applying retail and editorial best practices
• Knowledge and familiarity with creative briefing processes – briefing content creation, as well end-use digital experiences
• Ability to understand analytics with the ability to react to current trends
• Ability to manage multiple projects on various levels with different and converging timelines in a deadline-driven environment
• In addition, you should be passionate about at least one of the following: sneaker culture, streetwear, fashion/style, design, sports, or music - ideally a few of them
• Strong ability to communicate complex topics and concepts to a wide and cross-functional audience
• Must be a high potential leader with the ability to influence diverse groups of people
• Strong people skills, diplomacy and collaborative spirit

Preferred

• Experience managing people is preferred