Manager, Digital Communications

Responsibilities

• Collaborates daily with digital team to set KPIs, evaluate and enhance digital initiatives.
• Develops and updates digital marketing performance reports that provide visibility into the effectiveness of all digital communication programs and campaigns.
• Actively engages in measurement, evaluation and reporting of the effectiveness of all digital communication programs and campaigns.
• Makes recommendations to optimize ongoing efforts and inform future initiatives.
• Partners with communications colleagues to share successes and improvements across departments and with business leaders.
• Contributes to the accuracy/integrity of data through validation and routine data audits.
• Collaborates to improve established digital strategies across web, social and email.
• Recommends and establishes digital communication and marketing process improvements.
• Assists communications colleagues with optimal implementation and usage of various platforms through training, guidance on best practices, and support.
• Stays abreast of trends, evolving technologies and capabilities and finds ways to apply as appropriate.

Requirements

• Bachelor's degree in communications, marketing, advertising or related field.
• Three to five (3-5) plus years of experience in integrated marketing organizations.
• Experience with content management systems; Sitecore experience preferred.
• Working knowledge of social publishing and marketing automation platforms.
• Strong experience with data and analytics across web, social and email campaigns.
• Understanding of SEO, SEM and AEO principles.
• Experience with project management principles and project management platforms; Workfront experience preferred.
• Experience working with cross-functional teams including I.S., Editorial Services, Video Services and Creative Services.
• Experience working with third-party vendors or agencies.
• Flexibility, adaptability and agility.