Responsibilities

• Manage strategy, execution, and optimization of multi-channel digital marketing programs to expand marketing reach.
• Build and execute high-impact optimization strategies based on web, search and CRM analytics data.
• Manage the Facebook Advertising Program, including the creative, audience targeting and spends; determine paid opportunities on other channels such as Instagram, YouTube and Twitter.
• Manage paid search and display advertising/marketing channels in coordination with agency.
• Conduct media buying activities that include identifying new sources of customer acquisition, scoping out new areas to increase marketing spend efficiency, and defining the focus for testing/analysis/experimentation across all channels.
• Work in collaboration with the Social Media Strategist to coordinate web and social content that compliments paid ad program.
• Conceptualize, manage and implement the creative development of assets (e.g. ads, videos, animated gifs, content, text etc.) necessary to support marketing campaigns and online acquisition activities.
• Manage the annual budget, including the monitoring of monthly spend, setting annual KPI and targets, quarterly forecasting against lead and revenue goals, and weekly/monthly reporting against targets.
• Plan and manage campaign executions, on time, on budget, to scope.
• Work closely with marketing, communications and development teams to update on current and future campaigns and to gather input for on-going improvements.

Requirements

• 5+ years of experience in B2C digital marketing, demonstrating success through multiple digital channels, especially paid social, paid search, display, branding and online video.
• Deep understanding of online marketing fundamentals (paid, earned, owned) and knowledge of how other marketing channels complement each other.
• Must be proficient in all elements of Facebook Advertising Program.
• Supervisory experience preferred; nonprofit experience strongly preferred.
• Experience handling marketing budgets and marketing reporting with ability to not only gather the appropriate data, but also glean insight to improve the performance of marketing programs.
• Strong quantitative, analytical and problem-solving skills, combined with a high level of initiative.
• Hands-on manager with the ability to work in fast-paced and high-growth environment with tight deadlines and shifting priorities, and be willing to “roll-up your sleeves” to drive organizational change.
• Strong attention to detail and complex processes.
• Ability to work well with variety of different people at all levels of the organization.
• Experience in working with SEO/SEM tools, website optimization tools, and Google marketing and analytics tools.

Nice to have

• Experience using a CRM system (ideally Salesforce) and a donation page creation platform.

Benefits

• inclusive benefits including parental leave, an EAP, and a wellness benefit.