Responsibilities

• Drive performance measurement of online media, both pre- and post-click
• Collect data from various sources and analyze performance metrics
• Create reporting with a clear narrative based on supporting data, complete with recommendations for optimization
• Present findings to internal and external stakeholders
• Understand Razorfish data capabilities and how data fits into a client's overall strategy
• Drive cross-capability projects and build close relationships with other disciplines
• Identify appropriate SME to leverage when needed

Requirements

• 4+ years of experience in data science, advanced analytics, or related roles
• Proven experience with site analytic tools, such as Adobe Analytics, Google Analytics, etc.
• Fluency with online media infrastructure (campaigns, placements, ads, etc.) through Google Campaign Manager 360, including pre- and post-click analyses.
• Strong data organization, with experience working with complex data taxonomies
• Experience with data transformation through Tableau and/or Microsoft Excel.
• Strong communication, presentation, and data storytelling skills