Responsibilities

• Work with adtech/MarTech partners and manage day-to-day onboarding of client data
• Oversee 1P and 3P data enablement; and match rate tracking, audience distributions, billing tracking
• Leverage audience data to assess, diagnose, and prescribe campaign optimizations to exceed client expectations
• Extract insights from audience and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available
• Actively attend training sessions with various vendors and inquire about data and platform capabilities
• Develop and present Audience and Data Identity 101 presentations to clients
• Assist in the development of client-facing materials, including data presentations and audience performance reports
• Develop a strong overall understanding of the client’s business objective and demonstrate through campaign results how data targeting can help them achieve their business goals
• Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance sessions with various vendors and inquire about data and platform capabilities
• Manages with direction from associate director and director

Requirements

• 3+ years of prior digital advertising experience in a client-services capacity
• Expert understanding of third-party ad serving platforms (display, video, mobile)
• Experience managing Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms
• Understanding and experience with DSPs, CDPs, 3rd Party data, pixels and Ad Servers
• Strong understanding with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
• Excellent interpersonal, verbal, and written communications skills. Ability to communicate technical concepts to a non-technical audience.
• Strong attention to detail and the ability to follow projects through to completion
• Highly organized with attention to detail
• Strong analytical skills, technical know-how, and strategic thinking
• Strong understanding Web analytics tools (e.g., Google Analytics)

Preferred

• Strong understanding Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
• Strong understanding of CDP (eg. Salesforce, Adobe, Treasure Data)
• Strong understanding data flow within adtech/martech ecosystem

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off