Manager Customer Opportunities Activation

Responsibilities

• Developing a deep understanding of customer behaviors and motivations, monitoring business performance in customer terms, and surfacing risks, opportunities, learnings, and recommendations.
• Partnering with the Senior Manager, Customer Strategy to translate customer strategy and enterprise priorities into an activation roadmap, conducting targeted analyses of customer and business data to size audiences, estimate sales potential, and inform prioritization.
• Leading cross-functional working sessions to assess feasibility and develop activation plans that support customer objectives – including alignment on audience, value proposition, channel, offer/message, data needs, timing, measurement, and ownership.
• Owning activation tracking and execution cadence and proactively resolving blockers to keep work moving through launch.
• Fostering connection and collaboration with cross-functional customer activation teams on measurement, performance, optimization, and rollout. Leading post-launch readouts to identify learnings and recommendations.
• Preparing customer and marketing materials for leadership reviews, highlighting performance and progress toward customer objectives.
• Maintaining knowledge of consumer and cultural trends, key retail best practices, competitive landscape, and internal operating processes.

Requirements

• 5+ years of experience developing and executing customer, CRM, lifecycle, or marketing activations
• Demonstrated ability to lead complex cross-functional activations from opportunity definition through execution, measurement, and optimization
• Strong ability to frame ambiguous problems, establish a practical path forward, and drive progress with incomplete or evolving information
• Strong analytical skills and excel proficiency, with experience using customer-level data and reporting tools to independently size opportunities, evaluate performance, and develop actionable recommendations
• Proven ability to influence without direct authority, build strong relationships, and create accountability across multiple teams
• Bias toward action with strong project management, organizational, and problem-solving skills and disciplined follow-through
• Bachelor’s degree in marketing, business, or related field

Benefits

• Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.
• For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta