Responsibilities

• A "chronically online" mindset with an obsessive understanding of TikTok, Reels, X, and emerging platforms
• Develop distinct audience personas and algorithmic profiles to ensure content is hyper-targeted and reaches the intended communities
• Work side by side with our internal and client team to develop and execute social strategies, helping to create best-in-class content to establish the brand as an industry leading account on key platforms
• Build, manage, execute and social content plans, channel strategies and calendars across always-on and campaigns that speaks to key moments in culture and ensure optimal execution of platform features (sounds, hashtags, filters, etc)
• Vet and Identify strategic creator partnerships that align with specific audience subcultures and creative concepts
• Partner with Creative teams to build community management playbooks and ensure all creative ideas are "social-first" and executed to perfection
• Have a thorough understanding of the brand compass and the social strategy and how it plays out in your day-to-day role
• Lead tactical creative briefs by channel, audience and content pillar in partnership with Strategy team
• Serve as the go-to internal source for emerging trends that spark high-impact creative thinking
• Understand the ins-and-outs of channel updates and form POVs to share implications for internal and external partners

Requirements

• 3+ years experience in a Social Media focused role
• Serial social media user who can show a deep understanding of key platforms
• Deeply passionate about culture, trends, fandoms and communities
• Creative brief and content planning experience
• Confident research capabilities
• Strong organizational skills
• Ability to interface with clients across contexts
• Effective communication skills