Responsibilities

• Identify customer growth opportunities.
• Develop strategies for prioritized growth initiatives.
• Build business cases and quantify expected impact.
• Shape CRM and lifecycle marketing approaches.
• Develop personalization and offer approaches.
• Support loyalty program design, launch, and ongoing management.
• Design testing and learning agendas.
• Establish measurement frameworks.
• Evaluate performance and refine future recommendations.

Requirements

• 5-8+ years of experience in CRM, lifecycle marketing, loyalty, customer strategy, growth strategy, or a related field.
• Experience developing customer engagement, loyalty, retention, or customer growth strategies that deliver measurable customer and business outcomes.
• Demonstrated experience developing business cases and data-driven scenarios that quantify expected customer and financial outcomes, including key assumptions, risks, and tradeoffs.
• Strong knowledge of CRM, lifecycle marketing, loyalty, segmentation, personalization, offer strategy, customer retention, and customer value growth.
• Ability to translate customer insights, business objectives, and performance data into strategic recommendations, initiative plans, requirements, and success measures.
• Strong analytical and financial acumen, with the ability to pressure-test assumptions and refine impact estimates in partnership with Finance.
• Experience designing testing strategies and measurement frameworks that connect customer behavior to business performance.
• Ability to lead multiple strategic workstreams and drive progress across cross-functional teams from strategy through launch and optimization.
• Strong stakeholder management, influencing, and communication skills, including the ability to align partners, influence decisions without direct authority, and develop executive-ready recommendations that clearly communicate opportunities, assumptions, risks, tradeoffs, and expected impact.
• Working knowledge of CRM and marketing technology capabilities sufficient to inform business requirements and assess feasibility.

Benefits

• Up to 4 weeks of vacation per year plus additional sick days
• Hybrid work schedule and year-round flex day Friday
• Up to 10 Paid Holidays + 1 Floating holidays
• The company provided Recharge Days to unplug and reenergize
• Competitive bonus program for eligible roles
• Recognition-based culture.
• Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1
• Healthcare and dependent care flexible spending accounts
• Employee Assistance Program available to all employees and their dependents
• Generous parental leave