Responsibilities

• Build and run the affiliate programme
• Own and grow Cotton On's US affiliate programme end to end: partner recruitment, onboarding, relationship management, commission logic, performance optimisation, and reporting.
• Lead TikTok Shop as a core commerce channel: creator identification, outreach, relationship management, offer design, and performance tracking.
• Build and manage a store-associate affiliate programme that connects retail team members to creator commerce opportunities and gives them a commercial stake in the brand's success.
• Manage affiliate link strategy across media, editorial, and creator ecosystems to maximise attributed revenue and earned distribution.
• Set commission structures, partner incentives, and testing approaches that balance growth with profitability.
• Report weekly on performance: GMV, conversion, AOV, top creators, underperforming segments, and turn the data into clear next steps.
• Design and operate a systematic seeding programme letting authenticity determine who moves up the value chain.
• Identify and onboard creators, warm customers, and community members who should be in Cotton On's orbit.
• Use customer intelligence tools to find people already in the Cotton On community who could become creators, advocates, and affiliates, and build a structured programme for moving them through each stage.

Requirements

• You've spent 3 to 5 years operating affiliate or creator commerce programmes and you can talk in detail about TikTok Shop wins and misses.
• You believe the best creator programmes are built from the ground up, through genuine relationships and thoughtful community building, not just cheque-writing.
• You enjoy the mix of creator relationships and dashboards, and you care as much about GMV, margin, and efficiency as you do about creative.
• You have hands-on experience running TikTok Shop and at least one major affiliate platform. You can set up offers, track performance, and optimise without needing to be taught the tools.
• You're comfortable designing commission structures, incentives, and tests that balance growth with profitability.
• You have strong reporting instincts and are comfortable owning performance conversations with senior stakeholders.
• You're highly organised, detail-oriented, and the kind of person who will chase one misfiring link because you know it will skew the story.
• You've worked in-house or at an agency with Gen Z-focused fashion, beauty, lifestyle, or similar consumer brands.
• You can move between detail and strategy without losing speed and you enjoy turning a messy data set into a clear narrative.