Responsibilities

• Own the program
• Own the creator community end to end: structure, tiering, incentives, calendar, and outcomes.
• Design and evolve the tier system — what qualifies a creator for each tier, what they get, and what's expected in return. Make the ladder something creators actually want to climb.
• Build/manage/implement the incentive and commission architecture: commission rates, bonuses, contests, gifting and sample seeding, exclusivity where it makes sense. Model the economics before you launch anything.
• Help build and manage the training program designed to take L1 creators to L3/L4.
• Track cohorts of creators that enter and how they progress in terms of levels, GMV, etc.
• Own the creator recruiting funnel: sourcing, application, vetting, onboarding. Keep a healthy top of funnel and a clear bar for who gets in.
• Own creator retention. Churn is the quiet killer of every creator program — you'll know your cohort curves and be actively working against them; optimizing for videos per creator per period, etc.
• Own weekly full-funnel reporting to identify where our constraints are: creators, volume, impressions, videos per creator, CVR%, GPM, etc.
• Manage and enable

Requirements

• 3–5+ years in creator/influencer/affiliate program management, community management, or growth marketing at a fast-growing consumer brand — with real ownership of a number, not just execution.
• Experience running or scaling a Discord community.
• Strong commercial instincts. You're comfortable in a spreadsheet, you can model incentive structures and unit economics, and you can defend a program's ROI.
• Hands-on understanding of TikTok and TikTok Shop: how affiliate works, how commissions and attribution function, what actually drives GMV on the platform.
• Excellent written communication. Most of your leadership happens in text, in public, in front of creators.
• People management experience, or clear readiness for it.

Preferred

• Strong plus
• Experience at a fast-growing TikTok shop consumer brand.
• CPG or food & beverage background.
• Familiarity with creator/affiliate tooling and Discord automation.
• Some creator or content experience of your own — you don't have to be the creative brain, but credibility with creators helps.

Benefits

• Competitive base salary designed to reward high performance and impact
• 401(k) plan with company matching
• Comprehensive health benefits including medical, dental, and vision coverage
• Stock option plan so you can share in the value you help build
• Generous paid time off and company holidays
• Real ownership and autonomy to drive measurable growth
• Ongoing professional development opportunities as we scale