Responsibilities

• Shoot original photo and video on-site across our dedicated portfolio capturing dishes, cocktails, plating details, ambient interiors, rooftop skylines, and guest moments that feel alive and authentic
• Edit and produce short-form video (Reels, TikToks) and static imagery optimized for Instagram and TikTok, with a strong eye for food and lifestyle aesthetics
• Develop and maintain a rolling content calendar in close collaboration with the Hotel Marketing Team, ensuring each brand has its own distinct visual identity and consistent posting cadence
• Adapt your creative approach across the distinct venue personalities.
• Stay ahead of platform trends, audio cycles, and content formats, and translate them into content that feels native to each venue rather than borrowed from a template
• Capture seasonal menus, chef features, cocktail programming, and special events as they happen — including weekend brunch service and rooftop activations
• Monitor content performance across your venues and share insights with the team; use data to sharpen your creative instincts over time
• Coordinate shoot timing with venue operations to get the best content without disrupting the guest experience
• Occasionally support select nightlife and entertainment activations within the broader Tao Group portfolio
• Assist and/ or complete additional tasks as assigned

Requirements

• 2–4 years of hands-on social media content creation experience, ideally with a strong portfolio in food, dining, or lifestyle — you’ve made a plate of food look like it deserves a reservation
• Skilled content shooter in both photo and video — confident with a DSLR or mirrorless camera and equally comfortable shooting on iPhone in natural and ambient restaurant light
• Proficiency in Adobe Premiere Pro and/or CapCut for video editing; Adobe Lightroom or Photoshop for photo work
• Deep fluency in Instagram and TikTok — you understand what stops the scroll, what drives saves, and why pacing matters as much as the shot itself
• A refined visual sensibility — you naturally think in composition, color, and mood, and can shift your aesthetic register between a meditative Japanese dining room and an open-air rooftop at sunset
• Organized and self-directed: you can manage a multi-venue content calendar without being micromanaged
• Genuine passion for food, dining culture, and the New York restaurant scene — this isn’t a category you cover, it’s one you live in
• Availability to work weekends and some evenings, especially during peak dining service and seasonal activations
• 5-25% Local Travel (United States)
• Office/Restaurant working environment experience descriptions not required as formal task; may be inferred from duties

Preferred

• Formal background in photography, videography, or a related creative discipline preferred
• Experience shooting in low-light or high-ambient-noise dining and event environments preferred
• Familiarity with social scheduling and analytics platforms preferred
• Experience managing content across multiple distinct brand identities simultaneously preferred
• Understanding of luxury hospitality aesthetics and how to balance aspirational content with approachability preferred
• Proficient in Windows Microsoft Office, POS systems, Oracle knowledge preferred

Benefits

• Medical, Dental, and Vision Coverage
• 401(k) Retirement Program with Employer Match
• Life and Disability Insurance Plans
• Ancillary Insurance Plans
• Employee Assistance Program
• Fertility & Family Forming Support and Resources
• Pet Insurance
• Employee Discounts
• TAO Savings Marketplace
• Time off and much more!