Responsibilities

• 1. Copywriting, Storytelling & Content Strategy
• - Movement-Building Campaigns: Lead, plan, and write clear, deeply creative, and emotionally resonant copy across a variety of mediums, including social media, digital ads, print collateral, TV/radio/video scripts, blogs, articles, website pages, emails, newsletters, and high-visibility press materials.
• - Audience-Based Narrative Strategy: Develop and maintain a nuanced voice matrix. Leverage audience insights to authentically engage youth and young adults, while seamlessly crafting compelling narratives that resonate with funders, donors, supporters and educators.
• - Translating Data to Stories: Take complex mental health statistics, programmatic impact data, youth and young adults input, academic information, testimonials and translate them into human-centric stories that move people to act, donate, or advocate.
• - Brand Voice Stewardship: Act as the ultimate protector of the Active Minds brand voice, maintaining and evolving our brand guidelines so that every touchpoint feels unmistakably "us."
• - Agile & Fun Response: Bring a sense of play and cultural relevance to fast-response copywriting. Lead the creative phrasing for pop culture moments, breaking news, viral social opportunities, website pop-ups, and urgent partnership pitches.
• 2. Campaign Optimization, Direct Response & Copy Performance
• - Conversion-Driven Creative: Direct and oversee the creation of high-converting advertising copy for landing pages, paid search, and social ads, ensuring a seamless transition from an ad click to an engagement.
• - Direct Response & Retention Narrative: Develop the copy strategy for emails, welcome series, and engagement funnels using direct-response techniques to combine empathetic storytelling with clear, urgent calls to action that drive measurable revenue and engagement.
• - Testing & Creative Iteration: Create ongoing headline, call-to-action (CTA), and copy-variant A/B testing. Analyze what copy actually moves the needle, and continuously iterate to maximize ad spend efficiency and deepen audience connection.

Requirements

• Bachelor’s degree or equivalent professional experience in Communications, Marketing, Creative Writing, English, or a related field.
• 5+ years of demonstrated, professional copywriting and storytelling experience with a proven track record in marketing, advertising, youth driven or non-profit organizations. (A multi-audience creative portfolio required).
• Proven success producing high-converting copy for both direct response digital funnels and traditional print media channels.
• A strong grasp of core layout and design concepts with the ability to collaborate seamlessly with visual artists.
• Mastery of standard digital workplace tools (Google Workspace, Microsoft Office) and a comfort level with design collaboration tools like Canva and Adobe Creative Suite (InDesign, Photoshop).

Benefits

• Active Minds has an industry-leading and competitive benefits package that includes Health, Vision and Dental Insurance, Paid Vacation and Sick Leave, Paid Holidays, Company Wide Mental Health Days, 401(k) Matching, HSA and FSA Options, Life Insurance, Short Term, and Long Term Disability, Fully Paid Parental Leave, Wellness Reimbursement Program, and Professional Development Stipends.
• Active Minds recruits, hires, trains, compensates, and promotes our staff regardless of race, religion, color, national origin, sex, gender, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.
• OUR CULTURE Active Minds is a place where every employee matters. We value diverse perspectives, radical authenticity, and a community-driven approach. We dream big, offering flexibility to staff while we work to achieve our mission. As such, we are proud to offer competitive salaries and benefits and an environment that is friendly to remote working and life/work balance.