Manager, Content and Communications at United Way | Lakeland, FL | $58K/yr – $60K/yr

United Way

Manager, Content and Communications

Lakeland, FL (On-site)

$58K/yr – $60K/yrManager3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi-channel storytelling for UWCF by turning planning into consistent donor and community content across email, social, website, and campaigns.

Editorial calendar ownership and cross-department planning to align initiatives.
Content production across email, social, website, newsletters, annual reports, and donor/volunteer communications.
Measure performance and optimize stories and channels with analytics-driven insights.

Job Description

Manage and maintain UWCF's integrated editorial calendar, coordinating content planning and communication schedules across multiple departments and initiatives.
Develop, write, edit, and manage content for email marketing, social media, website communications, newsletters, annual reports, donor communications, volunteer communications, program communications, and campaign materials.
Identify, develop, and share compelling stories that highlight community impact, donor generosity, volunteer engagement, and organizational priorities.
Coordinate communication plans supporting fundraising campaigns, affinity groups, advocacy initiatives, volunteer recruitment efforts, stewardship activities, and community awareness campaigns.
Lead event-related communications including invitations, registration messaging, event emails, social media promotion, event programs, speaker introductions, scripts, signage copy, run-of-show documents, presentations, and post-event communications.
Manage digital communication efforts across social media, email marketing, and website channels, ensuring consistent messaging and audience engagement.
Collaborate with internal departments and external partners to gather content, coordinate communication requests, and ensure timely execution of marketing initiatives.
Monitor and evaluate marketing and communication performance using website analytics, social media metrics, email marketing data, campaign reporting, and other measurement tools.
Prepare performance reports and provide recommendations to improve audience engagement, communication effectiveness, content performance, and marketing outcomes.

United Way

3.7 Glassdoor

Whenever there is a need in our communities, United Way is there. We bring a comprehensive approach to every challenge, actively listening and responding to local needs. Our global reach across tens of thousands of communities means we can share innovations and scale impact to improve lives around the world. From strengthening local resilience to advancing health, youth opportunity, and financial security, we’re mobilizing communities to action so all can thrive. Join us! #UnitedIsThe Way

Alexandria, Virginia, USA

3K employees (172 in marketing)

www.unitedway.org

60% recommend to a friend

69% CEO approval