Manager, Consumer Paid Marketing

Los Angeles, CA (On-site)

$143K/yr – $210K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Lead and scale a nine-figure paid search program to drive new customer acquisition and MAU growth.

  • Own and optimize a nine-figure budget across Google, Apple, and Bing.
  • Must-have: 6–8 years in performance or SEM with large-scale campaigns.
  • Standout: Mentors a small team while piloting AI/Search platform experiments.

Job Description

Responsibilities

  • Own and scale one of the largest paid search portfolios in the industry, allocating and optimizing a nine-figure annual budget across multiple platforms.
  • Define and execute the strategy for New Customer Acquisition, Churned Customer Resurrection, and overall MAU growth.
  • Drive incrementality and measurement rigor by leveraging MMM, lift testing, and attribution to move beyond standard ROAS metrics.
  • Lead, mentor, and develop a high-performing team of 2-3 direct reports responsible for campaign execution and bid optimization.
  • Stay at the forefront of search innovation by experimenting with Search Automation, Auction Dynamics, and Generative/AI Search platforms.

Requirements

  • 6-8 years of experience in performance marketing, growth marketing, or SEM.
  • Large-Scale SEM Expertise: Deep, hands-on experience managing and scaling complex Paid Search campaigns across Google Ads, Apple Search Ads, and Bing Ads.
  • High Scale Budget Management: Proven track record of allocating, pacing, and optimizing annual budgets of $50M+.
  • Feed-Powered & Dynamic Campaigns: Strong expertise leveraging large-scale product or merchant feeds to manage and optimize feed-driven campaigns, specifically Dynamic Search Ads (DSA) and Google Shopping Ads (including Performance Max).
  • Advanced Measurement & Analytics: Strong analytical background with the ability to "get into the nitty-gritty of the data." Experience moving beyond standard ROAS by optimizing for LTV/CAC, incrementality, lift testing, and MMM.
  • People Leadership: Proven experience directly managing, mentoring, and developing a high-performing team (managing 2-3+ direct reports).
  • Strategic & Tactical Execution: Ability to operate both strategically and tactically (overseeing campaign ops, auction dynamics, and bid optimization).
  • Cross-Functional Collaboration: Strong verbal and written communication skills with the ability to partner effectively with Analytics, Finance, Product, Strategy & Operations, and Integrated Marketing teams.
  • Search Innovation: Familiarity with or eagerness to experiment with emerging search trends, including Search Automation and Generative/AI Search platforms.

Preferred

  • Advanced Data & Querying Skills: Proficiency in SQL or Python to pull, manipulate, and analyze large datasets independently without always relying on an Analytics/Data Science partner.
  • AI Tool Familiarity: Comfort and familiarity with AI-assisted coding and productivity tools (such as Claude Code and Cursor) to accelerate data analysis, query writing, and workflow automation.
  • Marketplace Experience: Previous experience working in a complex, multi-sided marketplace (e.g., food delivery, rideshare, gig economy) and understanding the dynamics between consumer supply and demand.

Benefits

  • comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws
  • medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program
  • DoorDash is committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare and wellness expense reimbursement
  • To learn more about our benefits, visit our careers page here

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