Manager, Consumer Marketing - Events

Dearborn, MI (Hybrid)

$113K/yr – $213K/yrManagerFull time

Posted 7 days ago

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Job Summary

Own and lead experiential marketing programs for Model e, shaping strategy, managing partners and budgets, and driving launch activations from concept through execution to optimize go-to-market impact.

  • Own and manage experiential campaigns, partnerships, and activations.
  • Use data to optimize launches and inform GTM strategy.

Job Description

Responsibilities

  • The role of Manager, Experiential Marketing - Model e leads programs that bring the brand and product story to life through customer experiences, events, partnerships, and launch activations.
  • Reporting to the Sr. Consumer Marketing Manager, Model e, this role works across verticals to develop programs that build awareness, support launches, strengthen dealer readiness, and deepen customer engagement.
  • This role needs someone who can shape the plan, manage partners and budgets, and deliver strong experiences from concept through execution.
  • Success in this role comes from sound judgment across program strategy, launch execution, partner management, and performance analysis.
  • The successful candidate will oversee agencies and vendors, manage programs through launch, and use data to optimize activations, improve future initiatives, and help define a more effective go-to-market approach over time.
Ford Motor Company logo

Ford Motor Company

4.0 Glassdoor

We don't just make history -- we make the future. Ford put the world on wheels over a century ago, and our teams are re-inventing icons and creating groundbreaking connected and electric vehicles for the next century. We believe in serving our customers, our communities, and the world. If you do, too, come move the world and make the future with us.Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day. Privacy Policy: https://www.ford.com/help/privacy/

Founded in 1903
Dearborn, Michigan, USA
79% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Google Ads Budget
$4.9M

Marketing Team

Median Career Experience
15 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$16.2B
Last Raise
$3B
Post IPO Debt, 8 months ago

Funding History

  • Jul 2025
    Post IPO Debt • $3B
  • Aug 2023
    Post IPO Debt • $4B
  • Jun 2023
    Debt Financing • $9.2B

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