Responsibilities

• Leadership & Consulting:
• Brand Co-Pilot: Provide consumer perspectives and solutions to brand management. Continuously represent the voice of the consumer with deep empathy and understanding, influencing decisions in their favor. Translate syndicated and custom data into meaningful and compelling insights, communicated with compelling storytelling.
• Strategic Perspective: Collaborate with business partners to understand drivers, challenges, and growth opportunities of business performance. Move beyond data to create actionable perspectives using a “what, so-what, now-what” narrative.
• Holistic Consumer View: Partner with insights functions across Foresight, Analytics, and Shopper, fostering a unified team perspective.
• Empathy Building: Communicate existing consumer sentiment, identify behavior shifts, and bring to life trends to drive opportunities.
• Brand Insights Development:
• High Value Portfolio Strategy: Focus on driving high value/high impact work and leverage insights to enhance the full brand portfolio.
• Connecting the Dots: Synthesize research (primary, secondary, market data) to build a comprehensive consumer story.
• Business-Appropriate Communication: Tailor research findings to support upcoming decisions and deliver in business-audience appropriate way that drives winning strategies.
• Budget & Vendor Management:

Requirements

• Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required; MBA preferred
• Minimum of 5+ years of marketing research/consumer insight experience with proven business impact.
• Advanced proficiency in syndicated and custom data knowledge (Nielsen, Circana)
• Strong drive for results with a passion for the consumer and Brand building.
• Able to excel in ambiguous situations and navigate a matrixed environment
• Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate particularly as related to innovation
• Experience leading projects with ownership of budgets, suppliers, research, and schedule
• Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies and techniques, and general research and business news.
• Ability to influence across multiple levels in an organization

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits