Responsibilities

• Research advertising opportunities and provide recommendations on company-wide media buying and management
• Work collaboratively with the Marketing Communications Director and Creative Director to develop the advertising campaign; perform audience analysis to ensure alignment and consistency of messaging throughout the organization and external outlets; develop copy and creative direction; monitor metrics and analytics of advertising
• Lead PR efforts and manage media relations to generate interviews, speaking engagements, and articles for key company leaders
• Work with the Marketing Communications Director to implement the internal communications strategy and own the management of the corporate calendar
• Collaborate with branding to develop targeted email blasts and direct mail communications for corporate announcements, special events, promotions, etc.
• Proofreading all outgoing communications, including web content, email blasts, and social media content before distribution
• Measure and monitor the quality, effectiveness, and ROI of communications strategies and tactics; provide recommendations for improvement
• Create content for social media and manage the implementation, including analysis of platforms
• Develop and support the creative content for the website as well as standard updates
• Contribute to the development of creative content for the corporate SharePoint and newsletter
• Develop and manage the corporate blog, including the creation of content
• Monitors external news; provides relevant information as needed to company leadership
• Manage incoming media requests and coordinate with relevant stakeholders, as needed
• Provides crisis communication support and coordination
• Develop strategic marketing content from technical experts and seek channels to communicate externally through publications, speaking engagements, roundtable discussions, webinars, etc.

Requirements

• Bachelor’s degree in journalism, Marketing, Communications, English, or related fields.
• 7-10 years’ experience in a public relations, internal communications, or marketing role.
• Experience in a fast-paced B2B or professional services national or global corporation; architecture/engineering/construction (AEC) experience preferred but not required.
• Excellent interpersonal and organizational skills required.
• Exceptional oral, editing, and written communication skills
• Intellectual curiosity and a hunger to learn about the changing media and marketing landscape within the construction industry
• Proficiency in Microsoft Office Suite is required; proficiency in Adobe CC a plus
• Working knowledge of WordPress, SharePoint, and presentation development programs
• Proficiency in managing the creation of PR materials, PR tools, PR measurement
• Ability to work effectively in a fast-paced environment and manage multiple projects with changing priorities
• Strong organizational skills, attention to detail, and the ability to manage complex projects across a variety of functions