Manager, Communications-Consumer Products

Responsibilities

• Develop and execute communications strategies for the league’s Consumer Products business, including product launches, campaigns, partnerships, and key retail moments.
• Partner with internal teams and external organizations to increase awareness of NFL products and support business objectives across NFLShop.com and key retailers.
• Manage the communications agency supporting the Consumer Products business, including priorities, deliverables, and results.
• As a member of the international communications team, serve as the day-to-day comms point for the NFL office in Toronto supporting all Canada-related priorities.
• Partner with communications colleagues across league offices and the 32 clubs to amplify priority stories and key moments.
• Work regularly with league executives, business leaders, partners, and other external stakeholders.
• Build and maintain relationships with consumer, business, sports, entertainment, fashion, and technology media.
• Contribute to issues and crisis communications as needed, supporting timely and coordinated responses.

Requirements

• Bachelor’s degree in communications or related field.
• Minimum 4 years of professional experience in communications, public relations, media relations, or a related field.
• Experience working for a consumer-facing brand, communications agency, sports or entertainment organization, or similarly fast-paced business.
• Strong writing, editing, pitching, and verbal communication skills, with the ability to tailor stories for traditional, digital, social-first, and trade audiences.
• Demonstrated success developing and executing proactive communications campaigns, announcements, and media strategies.
• Knowledge of cultural and consumer trends, particularly across sports, fashion, entertainment, arts, lifestyle, media, or technology.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Experience collaborating across functions and building effective relationships with colleagues, leaders, agencies, partners, and media contacts.
• Sound judgment and the ability to work effectively in high-profile, high-pressure situations.
• Experience supporting issues or crisis communications is preferred.

Preferred

• Strategic thinker: Connects communications plans to business goals and identifies proactive storytelling opportunities.
• Collaborative partner: Builds trust across teams and works effectively with executives, clubs, agencies, partners, and other stakeholders.
• Adaptable operator: Stays organized and composed while managing changing priorities, tight deadlines, and multiple workstreams.
• Proactive team player: Takes initiative, contributes ideas, and is comfortable working hands-on to move projects forward.
• Creative storyteller: Finds fresh, relevant ways to reach new audiences across established and emerging platforms.
• Sound judgment: Handles sensitive information responsibly and acts with integrity.

Benefits

• To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS