Manager, Commerce SEM

Responsibilities

• Own retail search strategy and execution for your client portfolio, including campaign architecture, keyword and ASIN/item targeting, bidding and budget pacing, and ongoing optimization.
• Connect search performance to retail fundamentals such as content, ratings and reviews, pricing, promotions and availability. Flag digital shelf issues that limit media results.
• Serve as a primary day-to-day contact for clients. Lead regular performance reviews, explain results clearly, and bring proactive recommendations.
• Deliver against client KPIs (ROAS, TACoS, incremental sales, new-to-brand, share of search). Spot performance issues early and resolve them.
• Identify growth opportunities within your accounts, such as new retailers, ad formats or budget expansion, and bring them to your Director with a clear business case.
• Manage, coach and develop a small team of specialists. Set priorities, review work, and support their technical and professional growth.
• Run tests and contribute to the team's best practices, playbooks and automation.
• Stay current on retail media platform changes and share learnings with your team.
• Support new business and client presentations as needed.
• Travel occasionally based on client needs

Requirements

• 4+ years of eCommerce or digital marketing experience, with at least 2 to 3 years hands-on in retail media search at an agency, brand or retailer.
• Strong working knowledge of Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display). Experience on other networks such as Walmart Connect, Instacart, Target Roundel or Criteo is an asset.
• A solid understanding of retail and marketplace fundamentals and how they affect search performance.
• Comfortable with retail media reporting and analytics. Experience with bid management tools or AMC is an asset.
• Experience managing or mentoring others, whether through direct reports or formal team lead responsibilities.
• Strong analytical and problem-solving skills, and able to turn data into clear recommendations.
• Confident communicator who can present to clients and handle tough conversations.
• Organized and able to manage multiple accounts and competing priorities.
• Results-driven with a strong client focus.
• Proactive, curious and quick to adapt as platforms change.

Preferred

• Experience on other networks such as Walmart Connect, Instacart, Target Roundel or Criteo is an asset.