Manager, cAUse Marketing

Responsibilities

• Manages and implements audience-building, prospecting, and segmentation strategies for all cAUse Marketing campaigns, including direct mail, email, texting, crowdfunding, TGO, and Virtual Assistant outreach.
• Builds and navigates back-end logistics of all cM campaigns in the team’s CRMs, texting, online giving, matching gift, AI, and other emerging technology platforms.
• Regularly monitors fundraising metrics and develops reporting to inform and improve cM fundraising strategies.
• Leads the TGO team in hiring, onboarding, supervising, coaching, training, prospect assignments, and portfolio strategy.
• Leads annual goal setting and ongoing accountability measures to ensure the success of each TGO team member and the collective achievement of TGO team goals and objectives.
• Fosters the TGO team’s collaboration across Auburn Advancement, including key partnerships with college and unit-based advancement teams, central frontline fundraising, and engagement officer teams.
• Serves as the cAUse Marketing point of contact to support staff workflows and reporting processes for cAUse Marketing technology initiatives, including CRMs, texting, online giving, matching gift, AI, and other emerging technology platforms.
• Serves as primary forward-facing point of contact for donor inquiries, including researching, troubleshooting, and resolving any donor giving issues, as well as providing appropriate leads for all frontline officer teams.
• The cM Manager is responsible for supervising staff, leading audience building, monitoring performance and fundraising metrics, and managing fundraising technology platforms to help cM raise annual gift dollars and build major gift pipelines for colleges, units, and programs across campus.

Requirements

• Bachelor's degree
• 4 years of experience in annual giving, fundraising operations, advancement services, advancement communications, donor engagement, or related advancement fields.