Responsibilities

• Lead the evolution of Retail Consumer Marketing by motivating, training and leading a marketing data analytics team. This unique opportunity includes developing and executing growth strategies to expand volume and penetration. Support innovation, analyze market trends, and address evolving customer needs.
• Collaborate with marketing and sales teams to define campaign goals, target audiences, and key performance indicators (KPIs).
• Develop and manage comprehensive campaign strategies across multiple channels, with a strong emphasis on personalized marketing within Salesforce Marketing Cloud.
• Segment audiences based on demographic, behavioral, and transactional data to personalize messaging and maximize engagement.
• Create and manage campaign calendars and timelines, ensuring timely execution and adherence to deadlines.
• Develop and execute marketing campaigns within Salesforce Marketing Cloud, including designing emails, building automated journeys, and managing subscriber lists.
• Utilize Salesforce Marketing Cloud's capabilities (automation studio, journey builder, email studio, content builder, Einstein) to create engaging and effective campaigns.
• A/B test various campaign elements (subject lines, content, calls to action) to continuously improve performance.
• Monitor campaign performance in real-time and make necessary adjustments to optimize results.
• Manage campaign budgets and resources effectively.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Analytics or a related field
• 3+ years of experience in data-driven marketing, with a strong focus on email, digital marketing and customer privacy/consent laws and regulations
• 3+ years of experience in automotive finance or financial services industry
• Strong analytical skills with experience using data analytics tools (SQL, Excel, Google Analytics)
• Ability to build strong cross functional relationships and collaborate with peers globally
• Excellent project management, communication, and interpersonal skills
• Strong problem-solving and decision-making skills
• Salesforce Data and Marketing Cloud certifications
• Passion and experience working with various Artificial Intelligence including Google AI platforms

Preferred

• Salesforce Marketing Cloud experience (email studio, automation studio, journey builder)
• Experience with marketing automation platforms (Pardot, Marketo) is a plus
• Experience with marketing analytics platforms (Adobe Analytics, Google Analytics) is a plus
• Proven experience with Salesforce Marketing Cloud, including email studio, automation studio, and journey builder

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time