Manager, Brand Strategy at Razorfish Health | Chicago, IL | $81K/yr – $111K/yr

Manager, Brand Strategy

Chicago, IL (Hybrid)

$81K/yr – $111K/yrManager3+ years expFull time

Posted 3 months ago

Job Summary

Own the end to end lens on HCP and consumer research, turning qual and quant signals into actionable audience insights that shape Creative Briefs and long term brand playbooks.

Research & Insights: Design and synthesize studies, extract patterns, and translate findings into briefs and strategy.
Strategic delivery: Lead Creative Brief development and ensure strategic pull through across workstreams and workshops.
Audience media strategy: Map target interactions with the media universe to inform HCP/consumer strategy and cross functional briefs.

Job Description

Responsibilities

Create and evaluate HCP and consumer research, both qual + quant and identify and extract interesting patterns from relevant data
Utilize research learnings to develop insights about are target audiences that will inform Creative Briefs and short and long-term brand strategy
Help lead in the development and creation of Creative Briefs and oversee the strategic pull-through of the work
Help lead in the creation and facilitation of workshops
Create clear and strategic presentations
Understand how our targets interact with the media universe, and leverage that into our HCP or consumer strategy
Work with other Brand Strategists to develop comprehensive picture of target behavior

Razorfish Health

Razorfish Health is a full-service agency built for the modern age of medicine. Our driving purpose is to help healthcare providers and patients make better connections for better outcomes. We do so with a foundation that is simple and strong. Deep science. Data-driven strategy. Creative storytelling. All to move customers to make the best decisions. Together, we can shape how medicine is practiced today, for a better and healthier tomorrow

Founded in 2010

Philadelphia, Pennsylvania, USA

267 employees (96 in marketing)

razorfish.health