Manager, Brand Strategy

New York City, NY

$84K/yr – $99K/yrManager3+ years expFull time

Posted 2 months ago

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Job Summary

Own and evolve brand/genre strategy to drive audience engagement and fandom growth across platforms, translating insights into concrete briefs, governance, and cross-functional activation.

  • Brand & Genre Strategy: Translate strategy into audience, platform, and fandom engagement for priority campaigns.
  • Insights to Action: Synthesize audience insights, fan feedback, and marketplace trends into actionable strategic recommendations.
  • Cross-Functional Activation: Partner cross-functionally on the activation of brand and genre strategies to ensure alignment to strategy.

Job Description

Own and evolve brand/genre strategy to drive audience engagement and fandom growth across platforms, translating insights into concrete briefs, governance, and cross-functional activation.

  • Brand & Genre Strategy: Translate strategy into audience, platform, and fandom engagement for priority campaigns.
  • Insights to Action: Synthesize audience insights, fan feedback, and marketplace trends into actionable strategic recommendations.
  • Cross-Functional Activation: Partner cross-functionally on the activation of brand and genre strategies to ensure alignment to strategy.
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Hearst Networks EMEA

Hearst Networks EMEA is an international broadcaster operating the leading brands The HISTORY® Channel and Crime + Investigation® across EMEA, with BLAZE® engaging viewers in the UK and COSMO entertaining audiences in Spain. Hearst Networks EMEA comprises of four unique companies: Hearst Networks UK, a long-standing joint venture with Sky operating across the UK, Nordics, Benelux, Central and Eastern Europe, the Middle East, and Africa; Hearst Networks Germany, Hearst Networks Italia, and COSMO Spain, each of which is wholly owned by Hearst. At Hearst Networks EMEA, we share stories that matter. We want to be famous for creating and sharing stories that are unique, trusted and entertaining while we make a positive contribution to our audiences across the many diverse regions and countries in the UK, Europe, the Middle East and Africa. Personalities shine at Hearst Networks EMEA. Our culture embraces individuals, in all their daring, passionate, ambitious glory. Our people are our strength, and our differences are celebrated. We challenge each other, collaborate and come together, just as a family does winning as a team and celebrating as one too. Everyone has a voice and should feel proud and free to run with their ideas, enjoying their successes and journey with us. And in such an evolving industry, tomorrow is always today. We anticipate change, identify future opportunities and are excited by the potential that tomorrow brings.With offices in London, Johannesburg, Munich, Warsaw, Rome and Madrid, life at Hearst Networks EMEA is remarkably local.

Founded in 1995
London, England, GBR
391 employees (144 in marketing)