Responsibilities

• Direct hands-on-keyboard resources at Agency to provide inputs to campaign planning, test design details, and optimization.
• Oversee Agency execution of campaigns, tests, and optimization (e.g. ensure campaigns are created with appropriate levels of granularity / detail to facilitate granular reporting and insight generation of performance data across dimensions like audience, channel, geography, and tactic).
• Support analytics team members to identify media optimization opportunities and provide data for test and campaign measurement.
• Support Brand teams in identifying testing hypotheses and action statements - proactively championing prior in-platform learning that could drive better results over time
• Define parameters and execution mechanics for media test designs.
• Translate media test / optimization / campaign outcomes to actionable next steps.
• Maintain strong expertise in digital media landscape, including media partners/products and industry best practices.
• Collaborates with cross-functional team and able to succinctly communicate approach, performance and outcomes.
• Adapts approach and attitude in real time, according to the changing demands of different situations.
• Creates a climate where people are motivated to do their best to help the organization achieve its objectives.

Requirements

• Bachelor's Degree in Business, Marketing or related field preferred.
• 5+ years of experience in performance media for successful consumer products brand(s); current or prior experience with paid social, display, video, search, content syndication.
• Understands mechanics of major media channels (display, OLV, programmatic, social, linear TV, OTT, streaming radio, etc.)
• 15% travel
• Familiarity with common ad servers and DSPs.
• Ability to set KPI’s and communicate performance, improve measurement – is eager to develop further skills in extracting and translating the most meaningful data into insights to the team
• Experience translating media data to actionable insights to inform testing backlog creation / prioritization, test design details, and measurement.
• Ability to communicate test / optimization objectives and media buying details to hands-on-keyboard resources clearly and prescriptively (e.g. targeting parameters, channel details, buy mechanics, audience data sources).
• Experience using and applying research tools such as ComScore, MRI, Google products.
• Experience leading a team.

Preferred

• Experience with ad serving technology: trafficking, pulling reports, making and placing tracking tags.
• Experience with bid management platforms (Kenshoo, Marin, etc.)
• Working knowledge of Google Analytics or similar web analytics suite.
• Prior experience at an agency or managing an agency.

Benefits

• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match