Manager, Brand Marketing

Responsibilities

• Lead development and execution of global brand strategy and positioning for P&A and propellers businesses and integration efforts across the engines portfolio of launches
• Provide leadership, strategic direction, and ongoing development for the Associate Brand Manager, ensuring strong execution, professional growth, and alignment to overall brand and business objectives.
• Partner with the Brand Marketing Director to design and implement brand strategies, including brand product positioning, brand messaging, message hierarchy, and communications to build brand awareness and consideration to drive business goals
• Lead the development of annual marketing strategies, campaigns and execution of marketing plans for existing and new products which address all aspects of the marketing mix including packaging, new product development and launch, digital, promotion, market research, advertising, and media. Inherent in this responsibility is working closely with all internal and external functions to translate long-term strategy into highly effective annual marketing strategies and tactics.
• Develop in-depth understanding and become an expert in the categories across Mercury Marine parts and accessories & propellers- the business environment in which our brand competes and competitors we compete against.
• Responsible for global definition of audiences, segments and personas the brand seeks to serve
• Be the expert on our audiences, customer insights, and business objectives and use this knowledge to inform brand strategy and content that drive the business and brand forward.
• Partner with Consumer Insights to develop learning agenda and actionable insights. Use those qualitative and quantitative insights to influence brand strategy, positioning, activations, and messaging
• Lead product launches, working cross-functionally with Product, Regional Marketing, Marketing Services and Digital teams and the sustainment efforts to support the business throughout the year
• Responsible for monitoring, analyzing, and measuring the effectiveness of brand campaign performance and external brand competition and developing insights

Requirements

• Excel in problem solving, innovation, team participation, and self-motivation.
• Demonstrates being a team player, not inclusive to, hitting project targets and deadlines to achieve business growth
• Demonstrates the willingness to challenge the status quo and constructively drive change while fostering teamwork and core corporate values
• Prompt response time to all internal and external customer inquiries and directives
• Strong strategic perspective. Keen view of the external environment including general trends impacting the business, competitive awareness, and an understanding of both consumers and customers
• Business owner mentality comfortable with high levels of autonomy and a passion to drive their assigned brand(s)
• Strong analytical skills with the ability to analyze large sets of data, identify insights, and build compelling strategic plans
• Partner closely with the P&A Category team to ensure alignment on priorities, execution, and performance across marketing initiatives.
• 6-10 years of leadership in brand/marketing management for consumer products
• Strong track record of experience with both B2B and B2C marketing

Preferred

• Bachelor’s degree required; MBA preferred
• Marine experience a plus

Benefits

• This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.