Responsibilities

• Manages the development of campaign strategies and tactics to drive traffic and sales growth
• Acts as internal brand resource, maintaining brand equity and brand pillars
• Coordinate’s stakeholder communication, including field communication, on calendar planning, campaign development, marketing promotions, and deployment of campaigns.
• Leads digital activity as it related to channel planning, communication hierarchy, and product alignment.
• Develops and implements CRM and loyalty strategies to enhance guest engagement, retention, and lifetime value, leveraging data insights and personalized communication tactics.
• Manages Loyalty channels including Fleming’s Magnum Club strategy and implementation.
• Leads brand marketing contractors, guiding them in the development and implementation of innovative brand marketing strategies across various channels, including managing project timelines and deliverables, and fostering collaboration to achieve brand objectives.
• Manages relationships with digital and creative agencies, overseeing project scopes, timelines, and deliverables to ensure seamless and successful execution of marketing initiatives.
• Leads marketing team in the development of strategic marketing plans. May include researching competitor marketing, reviewing and summarizing data on potential or existing customers.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field, required
• Minimum of 5 years of marketing/brand strategy and project management experience in a fast-paced consumer-oriented environment with demonstrated success of building strong brands.

Preferred

• PMO experience / certifications highly preferred

Benefits

• Bloomin' Brands offers benefits such as medical, dental, vision, and 401k. Further details around eligibility and additional benefit offerings can be found at BloominBrandsBenefits.com