Manager, Brand Management

Los Angeles, CA (On-site)

$185K/yr – $308K/yrManager7+ years expFull time

Posted 7 days ago

Job Summary

Own cross-functional brand initiatives from discovery to scale, partnering with regional markets and UCAN leads, while enabling end-to-end campaign development and ongoing project health.

  • Stewardship of cross-functional brand opportunities and regional integration
  • End-to-end campaign and creative development ownership with supporting teams
  • Cross-functional coordination and thought leadership to scale global brand-building

Job Description

Responsibilities

  • Stewardship
  • Assess Brand Opportunities: Serve as a key point of contact for cross-functional teams and business units surfacing potential brand opportunities, gathering context and framing them clearly for Sr. Managers and the Director to prioritize against.
  • Be a Partner to Key Regions: Serve as the primary point of contact for a defined set of focus markets (e.g. Germany, Italy, Japan, South Korea, Mexico, France) seeking consultation from the broader BCS team on local brand marketing plans and work. In addition to providing BCS with visibility into local activity, you will also connect dots across global markets where relevant.
  • Development & Go To Market
  • Ownership of small to mid level projects across various workstreams while also supporting Sr. Manager and the Director on large scale initiatives.
  • Enable End to End Campaign and Creative Development: Support the core BCS functions (strategy, creative, design, ops & program management) by ensuring xfn and business unit context, objectives and considerations are clear and that xfn feedback is adopted where critical while still defending ambitious ideas.
  • Drive Cross-Functional Integration: Embed within key xfn teams from Social to comms, title marketing and editorial etc. to identify brand integration and activation opportunities to bring to the team for consideration.
  • Support our UCAN-Specific Initiatives: Support the team's UCAN lead on major UCAN brand initiatives, including the Women's World Cup and Kids & Family, helping to strengthen UCAN adoption of our global brand strategy and foundations.
  • Operational Support & Enablement
  • Manage Operations on Key Projects: create and manage shared forums and tools that strengthen xfn and regional connection to the center and thinking and enable the global brand team to scale our efforts.

Requirements

  • 7-10+ years of experience in brand marketing, agency account management, entertainment marketing or a related field.
  • Strong project management and organizational skills, with the ability to manage multiple concurrent workstreams.
  • Excellent relationship-building instincts, with the ability to earn trust and credibility across teams without direct authority.
  • Strong written and verbal communication skills, with the ability to synthesize information clearly for senior stakeholders.
  • Ability to operate effectively within a defined scope while building toward greater ownership and independence.
  • Experience supporting creative teams or working in matrixed organizations with multiple stakeholders
  • Detail-oriented with strong organizational and problem-solving skills
  • Comfortable toggling between high-level strategy and executional detail

Benefits

  • Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits.
  • We also offer paid leave of absence programs.
  • Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.
  • Full-time salaried employees are immediately entitled to flexible time off.
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Netflix

Spanning more than 100,000 square feet, Netflix House is a first-of-its-kind, permanent, yet ever-changing entertainment venue where fans can interact with their favorite Netflix stories beyond the screen. Netflix House is free to explore and features a variety of complimentary and paid activities, games and immersive experiences, as well as a restaurant, a shop, photo opps and more. And just like the shows and movies on Netflix, Netflix House will regularly update its offerings based on what’s popular on screen, so there will always be something new to discover each visit. Visit NetflixHouse.com to learn more.

48 employees (9 in marketing)

Salaries

Posted range

$185K/yr – $308K/yr

Taken straight from the job posting.

See all Netflix salaries

Marketing Team

Marketing Team Size
4 (8% of company)
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
1.6B
Monthly Google Ads Budget
$2.2M
Traffic Source Mix
Search
12.2%
Direct
73%
Referral
2.7%
Social
10.3%
Paid
0.3%

Headcount Trend

Current headcount: ~61

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Manager, Brand Management

Netflix · Los Angeles, CA · On-site