Manager, Brand & Integrated Marketing

Greensboro, NC (On-site)

Salary Not AvailableManager10+ years expFull time

Posted 3 months ago

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Job Summary

Drive and own HondaJet's global marketing communications, brand storytelling, and integrated campaigns across channels, leading a team and coordinating with stakeholders globally to ensure consistent, high-impact messaging.

  • Own global marketing communications strategy and integrated campaigns for HondaJet.
  • Must-have: 10+ years in marketing/PR with leadership and cross-functional teams.
  • Standout: Aviation industry experience and cross-cultural, global audience targeting.

Job Description

Responsibilities

  • Manage and grow the HondaJet brand across all customer-facing touchpoints with consistent, compelling, high-quality messaging
  • Develop, express, and deliver the company’s brand, messaging, and customer experiences
  • Lead integrated marketing communications across conventional and unconventional channels
  • Drive brand presence, engagement, and cohesive expression across digital, content, events, and experiential initiatives
  • Lead overall marketing communications strategy and integration for storytelling across all customer communications
  • Establish and manage annual integrated marketing communications planning with senior stakeholders and external partners
  • Build, manage, and develop a high-performing marketing communications team
  • Lead 3rd party agency and vendor relationships; direct content strategy
  • Oversee digital marketing strategy: website and social media
  • Collaborate with Corporate Communications, PR, and Global Honda stakeholders for consistent messaging

Requirements

  • Bachelor’s degree in communications, marketing, liberal studies, or relevant fields
  • MBA or Master’s Degree preferred
  • 10+ Years work experience in Marketing and/or Public Relations fields, in-house (preferred) or agency, including 5+ years of experience leading people and cross-functional organizations
  • Proven success in strategic brand storytelling through corporate, product, and digital communications
  • Proven ability to target and manage global audiences, digital tools, and partner with internal and external stakeholders for consistent execution
  • Passion for aviation and building something from the ground up; business aviation experience is a plus
  • Strong commercial, strategic, and communication acumen to link marketing strategy to company growth
  • Proven expertise in targeting and engaging global audiences through cross-cultural and regional marketing and communications
  • Skilled communicator adept at collaborating seamlessly across varied internal and external stakeholders
  • Skilled in developing, managing, and integrating digital marketing campaigns for cross-functional support

Preferred

  • Aviation industry experience preferred
  • Understanding of Japanese language and culture is a plus
  • Multiple spoken languages is a plus
  • Experience working with global Honda entities
American Honda Motor Company, Inc. logo

American Honda Motor Company, Inc.

4.0 Glassdoor

We are Honda. A company built on dreams and the determination to make them come true. Driven by our commitment to society and the planet, our work brings joy to our customers and enhances mobility, as we work to help people everywhere expand their life’s potential. Our products, from cars and trucks, to advanced light jets and other forms of mobility, reflect our belief that the purpose of technology is to help people. Together, we are building an inclusive culture where people feel seen and celebrated. Where associates from a variety of backgrounds can apply their unique ideas and experiences to help us create a cleaner, safer, more exciting mobile world. You’re invited to join Honda on this journey. Your individual skills, passion, persistence, innovative mindset and challenging spirit are needed to help Honda Bring the Future.Bring the Future at honda.com/careers

Founded in 1982
Torrance, California, USA
14K employees (826 in marketing)
78% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
12.5M
Monthly Google Ads Budget
$1.4M
Traffic Source Mix
Search
52.2%
Direct
39%
Referral
5.9%
Social
1%
Paid
1.7%

Headcount Trend

Current headcount: ~14.5K

Marketing Team

Marketing Team Size
612 (4% of company)

Recent News