Responsibilities

• Innovation Strategy Support: Identify whitespace opportunities through consumer insights, category trends, competitive intelligence and emerging technologies. Develop and execute innovation pipeline aligned with long-term business and brand growth objectives.
• Product Development: Develop product positioning, value propositions, naming, claims, packaging direction, and go-to-market strategies. Ensure projects meet quality, cost, timing, and margin objectives. Work with the brand marketing team to transition launch for commercialization.
• Consumer & Market Insights: Translate consumer needs, cultural trends and shopper behavior into actionable innovation opportunities. Partner with Consumer Insights to design and interpret qualitative and quantitative research to support Innovation strategy.
• Cross-Functional Leader: Lead communication and coordinate working efforts with cross-functional team members on key initiatives with ability to influence without direct authority.
• Project Leadership: Oversee key project phases, including initiation, planning and execution, within Stage Gate process for multiple projects. Provide monthly updates to the executive leadership on key initiatives.

Requirements

• MBA preferred with 2-4 years of experience in a similar or related role, ideally experience working in CPG Food or Pet Brand Marketing.
• BS/BA with 5 years of experience in a similar or related role.
• Must be able to commute to Bedminster, NJ, with the ability to work in-office three days a week. 10% of the ability to travel if needed.
• Experience leading cross-functional teams; preferably with manufacturing, operations, and supply chain teams.
• Experience commercializing new products from concept to market, repeatedly
• Experience working with formulation, packaging, and regulatory requirements is highly valuable
• Experience managing multiple workstreams in a fast-paced environment with the ability to shift priorities quickly in line with business objectives
• Comfortable working in ambiguity and demonstrated success driving to results through ambiguity.
• Entrepreneurial mindset, true self-starter that can hit the ground running.

Benefits

• The range for this position is: $170,000 - $190,000
• At Freshpet, we offer a competitive salary and an excellent benefits package, including medical, dental and vision insurance, basic and optional life insurance, short- and long-term disability protection, flexible spending accounts, and a 401(k) plan with company match, paid parental leave, pet insurance, tuition assistance, a generous PTO plan and so much more!