Responsibilities

• Paid Influencer Management: - End-to-End Campaign Execution: Manage all US paid influencer campaigns from briefing and creator casting to content review, execution, and reporting in partnership with agency partners. - Paid Media Amplification: Co-lead advocacy boosting strategies and asset coordination for paid media, managing content trafficking, monitoring performance, and optimizing ROI. - Retailer & E-Commerce Support: Partner with the content team to develop creator-led assets optimized for e-retailers, L'Oreal.com, PDPs, and social commerce. - Talent Sourcing & Contracting: Continually identify new and emerging influencer talent while overseeing agency-led negotiations, contract creation, and briefing. Earned Influencer Management & Advocacy - Tiered Organic Strategy: Design and execute organic influencer strategies across all tiers (micro to macro) to cultivate long-term brand relationships. - Mailer & Seeding Campaigns: Manage the end-to-end execution of product seeding and creative mailer campaigns, including timelines, production, and agency delivery. - Eventing & Experiences: Assist in developing unique creator event strategies to deliver unforgettable brand experiences that build affinity and drive organic advocacy. - DMI Alignment: Partner with international DMI teams to ensure local market needs are met for elevated global seeding kits and concepts. Analytics, Operations & Compliance - Social Listening & Tool Fluency: Act as the team expert on influencer and social platform tools (e.g., Traackr, SOI, Talkwalker, RivalIQ) to pull metrics, analyze performance, and share competitor insights. - Cross-Functional Collaboration: Partner with the Assistant Manager of Community Management to amplify wider brand moments, launches, and events across paid, earned, and owned channels. - Administrative Leadership: Own business-critical operations including issuing POs, managing budget tracking, coordinating product orders, and managing inventory fulfillment for influencer mailings. - Compliance & Legal Liaison: Collaborate with internal tools (e.g., Ironclad, MyMarket, Values Match) to guarantee FTC guidelines, content usage rights, and contracts meet L'Oréal's corporate compliance standard.

Requirements

• Education: Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
• Experience: 5+ years of dedicated experience in Public Relations, Influencer Marketing, or Brand Communications within the beauty or luxury sector.
• Network Builder: Proven experience building relationships with influencers, VIPs, talent managers, and creative agencies.
• Analytical Skills: Strong ability to track, analyze, and present campaign ROI and metrics to senior stakeholders.
• Project Management: Master of time management and prioritization, with a proactive ability to manage multiple high-stakes workstreams simultaneously.
• Cultural Obsession: Deeply connected to social media trends, emerging platforms, beauty culture, and storytelling.

Benefits

• Competitive Compensation: $98,400 - $140,200 base salary (actual compensation depends on experience, skill level, and geographic location).
• Comprehensive Benefits: Gold-standard Medical, Dental, and Vision coverage, a robust 401K matching program, and a corporate Pension Plan.
• Flexible Hybrid Work Policy: 3 days in office (10 Hudson Yards, NYC) and 2 days work from home.
• Generous Paid Time Off: Competitive vacation allowances, paid holidays, Volunteer Time Off, a Vacation Buy Program, and Summer Fridays.
• Exclusive Corporate Perks: Monthly mobile allowance and VIP access to L’Oréal’s internal employee shop featuring deeply discounted products across all portfolio brands.
• Continuous Learning & Development: Unlimited access to specialized digital e-learnings, structured mentorship programs, and executive lunch & learns.
• Wellness & Community: Direct access to internal Employee Resource Groups (Think Tanks and Innovation Squads), mental health programs, and corporate wellness benefits.