Responsibilities

• Serve as the day-to-day marketing lead for key brand campaigns, tentpoles, and product launches.
• Project manage campaigns from concept through activation, ensuring flawless execution across all consumer touchpoints.
• Own campaign timelines, deliverables, stakeholder alignment, approvals, and cross-functional coordination.
• Partner with Media, eCommerce, Regulatory, and Creative partners to ensure cross-functional alignment.
• Own the development and management of all brand content and creative assets.
• Translate business objectives and consumer insights into clear, inspiring creative briefs.
• Partner with external creative teams to develop breakthrough content aligned to brand strategy.
• Ensure all content reflects SmartyPants' visual identity, tone of voice, and communication standards.
• Collaborate closely with Media and eCommerce teams to ensure creative is developed with channel and platform requirements in mind.
• Understand how to build and optimize creative across the full consumer funnel, from awareness-driving hero content to conversion-driving commerce assets.

Requirements

• 5+ years of experience in brand marketing, brand communications, integrated marketing, content strategy, or campaign management.
• Proven experience leading cross-functional marketing campaigns from briefing through execution.
• Strong understanding of modern content ecosystems and full-funnel marketing.
• Experience managing large volumes of creative assets across multiple channels and stakeholders.
• Ability to develop strong creative briefs and provide thoughtful, actionable creative feedback.
• Deep appreciation for content, storytelling, design, and consumer behavior.
• Strong understanding of social-first marketing and platform best practices, including Meta, TikTok, Influencer, and Ecommerce environments.
• Exceptional project management and organizational skills with meticulous attention to detail.
• Demonstrated ability to manage multiple priorities and thrive in a fast-paced environment.
• Strong communication, presentation, and stakeholder management skills.

Benefits

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
• We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year
• 100% Paid parental leave, Fertility + Adoption Benefits
• Annual Bonus
• 401(k) plan with Employer Match
• Hybrid Work + Wellness + Cell Phone Stipends
• Free product
• And much more!