Company overview

SmartyPants makes premium, science-backed gummy multivitamins for the whole family that taste delicious. We're on a mission to create better health for the real world with our partners at Vitamin Angels. With their help, we've donated over 30 million nutrient grants to women and children around the world since 2011.
Founded in 2010
Marina del Rey, California, USA
62 employees (16 in marketing)
68% recommend to a friend
62% positive business outlook

Salaries

Typical salary range

$103,500 – $126,500

/ yr

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People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount +5.1% year over year

Funding

Total funding

$19.5M

Last raise

Series Unknown, 7 years ago

Funding history

Apr 2019

Venture Round SmartyPants Vitamins

Jul 2015

Venture Round SmartyPants Vitamins

May 2014

Venture Round SmartyPants Vitamins

Aug 2013

Seed Round SmartyPants Vitamins

Oct 2012

Seed Round SmartyPants Vitamins

Jul 2011

Seed Round SmartyPants Vitamins

Audience

Monthly website visitors
33.1K
Month over month-10.5%
Quarter over quarter-8.4%
Top sourceDirect (47%)
Ad budget per month$483.2
Average search rank39.3
Traffic source mix
Direct
47%
Search
44.8%
Referral
5.2%
Paid referral
1.5%
Social
1.4%

LinkedIn followers

Follower count and growth

Total followers

10.7K

12-mo growth

+19.1%

Monthly growth

+2.4%

News

Links