Manager, Brand & Advertising at American Airlines | Fort Worth, TX

American Airlines

Manager, Brand & Advertising

Fort Worth, TX (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 3 months ago

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Job Summary

Drive global brand and product positioning across advertising and creative, guiding a multi-disciplinary team and licensing strategy to ensure consistent, revenue-conscious asset creation.

Own global brand and product positioning across advertising and creative.
Must-have: 5–7 years marketing experience with complex projects and agency/vendor management.
Standout: leads a multi-disciplinary creative team and oversees licensing strategy.

Job Description

Responsibilities

Leads the development of brand and product positioning in advertising & creative communications.
Ensures brand guidelines and trademarks are adhered to in all internal and external touchpoints, including close collaboration with legal counterparts.
Leads a team of designers, videographers, copywriters and producers in fulfilling creative requests (both static, video & copy/naming) ensuring quality, creativity & brand consistency.
Collaborates with internal departments to adopt brand principles in their areas of focus.
Works with marketing strategy teams globally to prioritize and develop creative assets based on commercial objectives.
Oversees creative consistency in paid media advertising, globally. Works with international teams to adapt creative in local markets. Works with sponsorship teams to develop creative assets needed for partnerships assets.
Leverages insights to drive creative strategies. Works with agencies and partners to conduct consumer research as needed. Tests creative through media partnerships and custom research.
Collaborates and informs key stakeholders and leadership.
Manages creative agency relationships to create positive working relationships and effective partnerships. Collaborates and provides strategic/commercial direction to agency partners.
Provides team leadership, support and development.

Requirements

Bachelor’s degree in Marketing or equivalent experience/training
5-7 years marketing experience with a proven track record of successfully managing complex projects
Previous experience managing relationships with third party vendors including advertising, media agencies or media owners/ intermediaries
Creative and media agency management experience
Solid understanding of traditional media KPIs and measurement.

Preferred

Master’s degree

Benefits

Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

American Airlines

3.6 Glassdoor

Embark on an adventure with a commitment to service, excellence and humanity. Our team is what powers our airline. We are proudly dedicated to our purpose of caring for people on life’s journey, including connecting our customers to the people and places they love or providing our team members development and leadership opportunities to acquire new skills and explore their potential. With more than 1,300 aircraft in our mainline and regional fleets combined and an extensive route network that touches six continents, we’ve got a place for you to start — or continue — your career. Whether you’re stationed at one of our hundreds of airports, working out of our state-of-the-art headquarters in Fort Worth, Texas, or serving customers over the phone from your home office, there are endless opportunities for you to grow and lead at American.

Founded in 1930

USA

58K employees (1,741 in marketing)

jobs.aa.com

62% recommend to a friend

41% CEO approval