Responsibilities

• Lead the development and execution of a comprehensive B2B marketing strategy focused on growing Sunoco’s network of fuel station owners, operators, dealers, and commercial partners across the US.
• Develop insight-driven customer acquisition strategies, audience segmentation, and targeted marketing plans designed to attract and convert high-value fuel retail and commercial prospects.
• Build and execute integrated multi-channel campaigns across digital, social, CRM, trade associations, events, partnerships, and sales enablement channels to drive qualified pipeline growth.
• Develop compelling B2B messaging and positioning that clearly communicates Sunoco’s competitive advantages, innovation, and growth opportunities within the fuel and convenience retail industry.
• Identify new acquisition opportunities, emerging channels, and partnership strategies to strengthen pipeline development and business growth.
• Implement and optimize lead qualification, nurturing, and handoff processes to improve lead quality, accelerate pipeline progression, and increase conversion rates.
• Partner closely with Sales, Account Management, and Operations teams to align marketing initiatives with business development priorities and improve the end-to-end customer experience.
• Collaborate with Sales teams to identify customer pain points, market opportunities, and competitive insights that can inform marketing strategy and campaign development.
• Develop and support sales enablement materials including presentations, brochures, case studies, trade show materials, and customer communications.
• Support alignment between marketing and sales strategies to improve lead quality, pipeline progression, and conversion performance.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, demand generation, growth marketing, partnership marketing, or related disciplines.
• Proven experience developing and executing integrated B2B marketing strategies and multi-channel lead generation campaigns that drive measurable business growth.
• Strong understanding of audience segmentation, customer acquisition strategies, lead nurturing, customer journeys, and sales funnel optimization.
• Hands-on experience with Salesforce, Pardot, or similar CRM and marketing automation platforms required.
• Experience managing B2B media planning, campaign optimization, attribution, and performance measurement in partnership with digital and media agencies.
• Strong analytical and strategic thinking skills with the ability to interpret campaign performance, attribution, ROI, pipeline metrics, and customer insights, translating findings into actionable marketing recommendations and investment decisions.
• Demonstrated ability to collaborate effectively with Sales, Account Management, Analytics, Operations, and agency partners to align marketing strategies with business objectives.
• Excellent project management and organizational skills with the ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.
• Strong presentation, communication, and stakeholder management skills, including experience presenting to leadership teams and cross-functional partners.