VP, Marketing (Armis from ServiceNow)
ServiceNow
New York City, NY (Remote)
$261K/yr - $300K/yrIn-houseFull-timeSenior level15+ years exp.
4 hrs ago
Manager, Audience Architecture & Data Science
Chicago, IL (On-site)
$89K/yr – $127K/yrSenior Level3+ years expFull time
Posted 5 weeks ago
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Job Summary
Own the technical front of audience modeling and data products that power activation across clean rooms and privacy-safe platforms, with a focus on scalable pipelines, AI/ML enrichment, and client-facing technical storytelling.
- Own modeling stack for propensity scoring, lookalike, and segmentation to guide activation.
- Lead automated pipelines and platform-agnostic identity workflows across clean rooms and data warehouses.
- Prototype AI/ML enhancements and explain complex data concepts in client meetings.
Job Description
- Design, build, and maintain custom audience models (propensity scoring, lookalike modeling, custom segmentation, clustering) using statistical and ML techniques
- Develop and deploy internal audience tools and data products that increase the speed, accuracy, and scalability of the Audience Strategy team’s output
- Operate across multiple clean room and data collaboration environments (Epsilon, LiveRamp, Snowflake, Habu, AWS Clean Rooms, retailer-specific environments) as a platform-agnostic technical resource, including configuring identity resolution and audience joins, and building/running audience models within each platform's privacy constraints
- Build automated pipelines for audience creation, refresh, and distribution across activation platforms
- Own the technical execution of Test & Learn roadmaps co-developed with Audience Strategists, from hypothesis design through measurement and iteration
- Evaluate and prototype emerging AI/ML applications for audience development, including generative AI use cases, predictive modeling enhancements, and automation of manual workflows
Infinite Roar
Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader. Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media Network to drive better outcomes overnight.At Infinite Roar, we’re driven by the exhilaration of the hunt and the triumph of the catch, all the while serving as faithful guardians of your brand.
Traffic Signals
Monthly Visitors
1.1K
Traffic Source Mix
Search
31.3%
Direct
44.4%
Referral
11.8%
Social
10.2%
Paid
1.5%
Headcount Trend
Current headcount: ~60
Marketing Team
Marketing Team Size
14 (23% of company)
Median Career Experience
12.5 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
7
