Manager, Analytics & Insights - Programmatic

Fort Lauderdale, FL (Hybrid)

$110K/yr – $130K/yrManager5+ years expFull time

Posted 9 days ago

Job Summary

Own and lead analytics-driven client engagements for priority accounts, shaping strategy, measurement, and testing programs while growing the analytics team and collaborating across Sales, CS, and clients.

  • Define measurement frameworks and reporting across portfolios
  • Lead strategic, client-facing storytelling around campaigns
  • Mentor analysts and drive operational excellence

Job Description

Responsibilities

  • Take a lead role on priority and complex accounts, helping shape the analytics and media strategy narrative for client engagements.
  • Partner with Sales and Customer Success to identify new business opportunities, support pitches, and expand scope within existing accounts.
  • Consult with clients on the development and alignment of marketing programs across online channels, translating business challenges into analytical solutions.
  • Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach.
  • Partner with Customer Success leads to execute the QBR process end-to-end including setting timelines, maintaining quality standards, and ensuring analysts are prepared to present insights that drive meaningful client conversations.
  • Communicate campaign optimization results to clients to prove value against original business goals.
  • Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios.
  • Lead the design and execution of complex testing programs including brand lift studies, incrementality testing, and A/B experimentation.
  • Establish testing methodologies, reporting requirements, and optimization modeling requirements to ensure full campaign impact and efficiency.
  • Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.

Requirements

  • 5+ years of experience in a digital media, programmatic analytics, or related role.
  • Experience mentoring or informally leading peers; prior direct management experience a plus but not required.
  • Deep experience in digital media strategy and programmatic analytics.
  • Proven track record designing and executing measurement frameworks and complex testing programs (brand lift, incrementality, A/B).
  • Experience pulling and synthesizing audience insights reports.
  • Client-facing experience with a demonstrated ability to lead strategic conversations.
  • Bachelor's degree in business, Finance, Economics, Statistics, Marketing, or equivalent experience.

Preferred

  • Master's degree or equivalent in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity and Stock Purchase Plan
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Zeta Global logo

Zeta Global

3.5 Glassdoor

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

Founded in 2007
New York, New York, USA
2.4K employees (304 in marketing)
63% recommend to a friend
74% CEO approval

Salaries

Posted range

$110K/yr – $130K/yr

Taken straight from the job posting.

See all Zeta Global salaries

Funding

Total Funding
$1.5B
Last Raise
$105.3M
Post IPO Equity, 2 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $105.3M
  • Sep 2024
    Post IPO Equity • $204.9M
  • Sep 2024
    Post IPO Debt • $550M

Traffic Signals

Monthly Visitors
210.3K
Monthly Google Ads Budget
$14.1K
Traffic Source Mix
Search
36.4%
Direct
49%
Referral
7.4%
Social
6.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

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Manager, Analytics & Insights - Programmatic

Zeta Global · Fort Lauderdale, FL · Hybrid