Responsibilities

• Content Production & Web Operations - 50%: Email Marketing: Manage end-to-end email production of numerous alumnae-focused emails each week, including writing compelling content, building segmented audiences in Salesforce Marketing Cloud and managing communications preferences to ensure effective delivery.
• Web Management: Handling routine website updates and utilizing web platforms to maintain and scale an online presence.
• Asset Creation: Creating and designing visual imagery and multimedia assets to support marketing campaigns, broadcast emails, social media, and event materials.
• Publications: Collaborating with Central Communications and the Magazine team on deliverables for quarterly issues of Barnard Magazine (e.g., compiling and managing Class Notes and Millies Friends). This includes sending targeted quarterly communications to class correspondents and other specific groups to drive ongoing affinity and participation.
• Social Media Management: With the Director, Advancement Communications, ideate, create, and manage content and inbox for the Barnard Alumnae social media channel.
• Data Analytics & Platform Optimization - 30%: Performance Analytics: Providing quarterly and as-requested tracking, analyzing, and reporting on the performance of digital platforms across websites, email channels, and social media.
• Optimization Strategies: Utilizing best practices, A/B testing and content evaluations to offer data-driven recommendations for improving department-wide communications.
• Website and Database Management: Maintaining preferences, serving as the primary manager of the Alumnae website and liaison with our webhost to troubleshoot issues and maintain an engaging, up-to-date user experience.
• Project Management & Institutional Collaboration - 20%: Cross-Campus Liaison: Partnering with other departments, faculty members, senior administrators, campus offices to identify, coordinate, and align message strategies for the alumnae audience.
• Project Oversight: General project management to keep ongoing campaigns, content creation timelines, and digital assets on track.
• Event Staffing: Attending and providing critical operational and staffing support for College events as needed.

Requirements

• Bachelor’s degree or the equivalent experience
• Minimum 2-4 years of experience in digital marketing/communications, or related field
• Superior written and oral communication skills
• Exceptional attention to detail
• Must meet the department’s core values of collaboration, aspiration, transparency, respect, accountability, and trust.

Preferred

• Experience with Canva and producing professional content for social media
• Basic HTML a plus, but not required
• Experience with Salesforce and/or Salesforce Marketing Cloud a plus, but not required.